Margie Strickland

In 2026, the media landscape is undergoing a significant transformation, fundamentally altering how consumers engage with information. Understanding why consumers trust creators over journalists is crucial for brands, marketers, and researchers. This article delves into this phenomenon, exploring the factors contributing to the rising trust in creators and the implications for the media and marketing…

Understanding user behavior is crucial for the success of any digital experience. One effective method employed by researchers and UX designers to enhance navigation is card sorting. This technique helps in organizing information architecture based on how users perceive and categorize content. In this article, we will explore when to use a card sorting test…

In the realm of market research, fieldwork management systems are crucial tools that streamline the process of collecting data from respondents. These systems aid in organizing the logistics of research activities, ensuring that data is gathered efficiently and accurately. Luth Research harnesses advanced technologies to enhance fieldwork management, providing unparalleled insights into consumer behavior. What…

Real-time sentiment analysis has revolutionized how businesses understand consumer opinions and emotions as they evolve. By leveraging advanced technologies, companies can now capture sentiments instantaneously, enabling timely adjustments to marketing strategies and product offerings. But who are the leading experts in this dynamic field? This article will explore the foremost professionals and researchers pushing the…

In today’s competitive advertising landscape, understanding your audience and tailoring your campaigns to meet their needs is essential for success. One crucial aspect of this process is measuring service area market potential for local ads. This practice not only informs strategic decision-making but also maximizes advertising ROI and enhances brand visibility. Understanding Service Area Market…

In today’s fast-paced business environment, understanding the distinction between “operational” change and “customer feedback” is crucial for organizations seeking to enhance their efficiency and better serve their clientele. Both concepts play significant roles in driving improvements, but they focus on different aspects of a business’s operations and customer interactions. Understanding Operational Change Definition of Operational…

In marketing, understanding your audience is paramount. One of the most valuable segments of consumers is the “super-fan”—individuals who are not only loyal to a brand but also advocate for it. This article delves into which customer archetype is most likely to become a super-fan, highlighting the characteristics that drive this exceptional brand allegiance and…

In the dynamic landscape of consumer goods, certain products, known as hero products, not only drive sales but also enhance the perception of an entire brand. Understanding the relationship between these standout items and broader brand sentiment is crucial for marketers. One critical question arises: can market research identify the halo effect of a single…

In today’s competitive marketplace, brands face a unique challenge known as loyalty fragmentation. As consumer choices expand and new platforms emerge, understanding the financial implications of this phenomenon is crucial. In this article, we will explore whether loyalty fragmentation will indeed make customer retention more expensive than ever and what strategies brands can adopt to…

Understanding how to use a market penetration score is vital for brands aiming to evaluate their presence in a competitive market. This metric not only helps companies gauge their market share but also offers insights into potential growth opportunities. In this article, we will explore the definition of a market penetration score, how to calculate…