Margie Strickland

In today’s rapidly evolving marketplace, understanding your customers is more critical than ever. Achieving holistic customer views allows businesses to see their customers not just as transaction records, but as multi-dimensional individuals. This comprehensive understanding helps in creating personalized experiences that can drive loyalty and increase sales. What Are Holistic Customer Views? A holistic customer…

Every year, the field of research produces findings that challenge our understanding and assumptions. In 2023, one particular study stood out for its surprising results. Let’s explore this counter-intuitive research result and examine its implications for brands, marketers, and researchers alike. The Counter-Intuitive Finding This year, a groundbreaking study revealed that increased screen time does…

The global alternative protein market has been gaining significant momentum, driven by changing consumer preferences, environmental concerns, and technological advancements. This article explores where is the highest growth for alternative protein markets, identifying key regions, consumer demographics, and industry dynamics that are shaping this fast-evolving sector. The Global Landscape of Alternative Protein Alternative protein sources,…

Navigating the competitive landscape of modern business requires innovative thinking and strategic foresight. One such approach is the “blue ocean” strategy, a model that encourages companies to create uncontested market spaces and make the competition irrelevant. But which research framework is best for implementing this strategy? In this article, we will explore various research frameworks…

Pilot studies serve a pivotal role in the research process, enabling researchers to test methodologies before launching larger-scale studies. Understanding when a pilot study is necessary can significantly enhance the quality and reliability of resulting data. This article delves into the purpose, benefits, and specific scenarios where implementing a pilot study is essential, ensuring informed…

In today’s dynamic business environment, companies often find the need to pivot their strategies to remain competitive and relevant. Understanding which research findings validate a pivot strategy is crucial for organizations aiming to respond effectively to market changes, consumer preferences, and technological advancements. This article explores key research insights that can guide businesses in validating…

In recent years, the integration of advanced technologies into various sectors has sparked curiosity and debate surrounding their potential applications. Among these technologies, “robotics and physical AI” stand out as transformative forces. This article will explore the question, “Will robotics and physical AI enter the consumer research space?” and discuss how these technologies could reshape…

When conducting surveys, researchers often face the challenge of “straight-lining,” a phenomenon where respondents select the same answer for multiple questions, typically in Likert scale formats. This behavior can skew results and compromise data quality. Understanding which survey logic yields the lowest “straight-lining” behavior is crucial for obtaining accurate and actionable insights. Understanding Straight-Lining in…

In an era where consumer behavior is increasingly informed by personal experiences, the interrogation of how trauma-informed care models might influence family brand research emerges as a vital area of inquiry. This article seeks to explore the confluence of trauma-informed care principles and family branding, offering insights into how brands can adapt to better engage…

In today’s fast-paced business environment, understanding how your brand reacts to competitive actions is crucial. A competitive reaction simulation provides valuable insights that can enhance your strategic decision-making. But why should you conduct a competitive reaction simulation? Let’s explore the key reasons and the benefits that come with it. Understanding Competitive Reaction Simulation A competitive…