Margie Strickland

In today’s dynamic business environment, companies often find the need to pivot their strategies to remain competitive and relevant. Understanding which research findings validate a pivot strategy is crucial for organizations aiming to respond effectively to market changes, consumer preferences, and technological advancements. This article explores key research insights that can guide businesses in validating…

In recent years, the integration of advanced technologies into various sectors has sparked curiosity and debate surrounding their potential applications. Among these technologies, “robotics and physical AI” stand out as transformative forces. This article will explore the question, “Will robotics and physical AI enter the consumer research space?” and discuss how these technologies could reshape…

When conducting surveys, researchers often face the challenge of “straight-lining,” a phenomenon where respondents select the same answer for multiple questions, typically in Likert scale formats. This behavior can skew results and compromise data quality. Understanding which survey logic yields the lowest “straight-lining” behavior is crucial for obtaining accurate and actionable insights. Understanding Straight-Lining in…

In an era where consumer behavior is increasingly informed by personal experiences, the interrogation of how trauma-informed care models might influence family brand research emerges as a vital area of inquiry. This article seeks to explore the confluence of trauma-informed care principles and family branding, offering insights into how brands can adapt to better engage…

In today’s fast-paced business environment, understanding how your brand reacts to competitive actions is crucial. A competitive reaction simulation provides valuable insights that can enhance your strategic decision-making. But why should you conduct a competitive reaction simulation? Let’s explore the key reasons and the benefits that come with it. Understanding Competitive Reaction Simulation A competitive…

In the realm of research, the integrity and ethical treatment of participants are paramount. This is where an Institutional Review Board (IRB) plays a crucial role. Understanding why an institutional review board is consulted can shed light on the importance of ethical oversight in research projects. This article explores the functions of IRBs, the process…

The intersection of technology and personal health has sparked a revolution in the wellness industry. Bio-hacking, once seen as a niche practice for tech enthusiasts, is now permeating mainstream wellness practices. Understanding why bio-hacking tech is moving into the mainstream wellness market provides insight into evolving consumer behaviors and the technology that supports them. Understanding…

As we look into the future of consumer behavior, the question arises: will Gen Alpha’s brand loyalty differ from Gen Z’s? Understanding these generational shifts is crucial for marketers and brand strategists. With each new generation comes a unique set of values, preferences, and purchasing habits that can significantly impact brand loyalty. Understanding the Generations:…

As consumers increasingly prioritize sustainability, understanding where the highest concentration of eco-conscious buyers resides is essential for brands aiming to succeed in the evolving market landscape. This article explores key demographics, geographic locations, and consumer behaviors associated with eco-conscious buyers, helping businesses align their strategies with their target audiences. Understanding Eco-Conscious Buyers Eco-conscious buyers are…

In the fast-paced world of technology, voice-activated devices have rapidly gained traction among consumers. As convenience becomes a priority, questions arise about the implications of this shift, especially concerning accidental commerce. In this article, we will explore why do voice-activated devices lead to accidental commerce, the underlying mechanics that facilitate it, and its impact on…