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About Us

For the past 35 years, Luth Research has introduced innovative, leading-edge platforms to the market research industry. As a leader in building communities and delivering insights, we were at the forefront of the digital revolution in 1999 with the launch of SurveySavvy®, our patented online research panel. Over time, this global community has grown to include millions of online participants and continues to expand its membership daily. Add to that the enhanced online behavioral tracking enabled by Luth Research ZQ Intelligence™, and our clients have some of the most comprehensive methods for better understanding their customers — online and offline.

Our passion for technology is at the heart of our efforts to develop and nurture the community and research connection. We are always exploring new digital tools, platforms, and methodologies to enhance and support the most insightful, accurate market research. Our digital measurement capabilities combined with our proprietary data collection approaches allow us to deliver insights that propel our clients ahead of their competition. The result is knowledge that drives insights and advantage for the companies and communities we serve.

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Luth Research