Shopper Insights Dashboard

Get instant access to the purchase journey for your category. Our interactive dashboard provides a comprehensive view of ecommerce shopper insights by leveraging Luth’s panel of consumers. This dashboard taps into actual digital behavior for granular and actionable insights.

Key Business Questions the Dashboard Addresses

Dashboard Metrics Include

ZQ Analytics

Visits, Conversion, Time Pattern Analysis, and Product/Brand/Search Term Popularity.

Customer Journey

Basket analysis, sources of traffic, cross visitation, onsite search analytics.

Micro Journey Comparison

Where the journey starts, engagement with touchpoints, ability to compare journeys by retailer, product category, demos, etc.

Actions You Can Take


Valuable first-hand insights for retailers to drive product sales.


Learn what consumers are searching for to optimize strategy.


See how you measure up against your competitors at the brand and retailer level.


Intelligence that helps you optimize the customer experience at the retailer level.

ZQ Shopper Intelligence Dashboard provides data from the past 15 months with the option of 12 more months of shopper data moving forward. Data can be filtered by gender, age, ethnicity, income, state, and monthly/quarterly/yearly timeframes. The categories included are custom to your needs as well as the retailers included.

We provide a unique log-in, detailed user guide, as well as a 1-hour walk-through on how to read and interpret each module in your custom dashboard.

Retailers Tracked on the Dashboard

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