Walk a mile in your customers' digital shoes

Luth delivers Fortune 100 companies timely data that provides clear insights into what consumers feel, say, and actually do through behavioral data collection technology.

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WebMD Sonos Intuit Kohler TikTok Viacom

"We very much appreciate that you were able to execute this project and deliver a quality set of data within our very tight timeline. Your attention to detail and continued communications were very helpful throughout!"

Director of Insights,

Ecommerce Brand

"Luth has always met, but generally exceeded expectations. Always on time, on budget and very responsive."

Sr Insights Manager,

CPG Brand

"Phenomenal, perfect, detailed, anticipates issues - the best I’ve ever seen. We will be working with you again in the future!"

Fieldwork Director,

Research Agency

"I want to say that you all did a FANTASTIC job! There is so much data and you did a great job of organizing it and visually representing it in a very compelling way."

VP of Market Research,

Tech Giant

"This was an AWESOME report. So easy to understand – very clear and concise – exactly what I was looking for!"

Director of Ad Sales,

Streaming Media Platform

Customer Journey

Our proprietary technology, ZQ Intelligence®, is designed to be the ultimate single-source behavior tracking solution to your customer journey needs. Understand where your brand can impact to increase conversion and develop insights to boost sales across all channels.

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Audience Insights

Dig deep across different devices and platforms to test cross-platform media consumption, ad effectiveness, or understand streaming on-demand video habits. Our granular data extraction capabilities through ZQ Intelligence® technology allow you to access a wealth of data to make better decisions.

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Shopper Insights Dashboard

Get instant access to your audience’s shopping behavior to see first-hand how your audience shops online at Amazon, Target, Walmart, Best Buy, and other retailers. Have shopper data at your fingertips to understand what’s happening in highly specific product categories, right now.

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SurveySavvy®

Participate in online surveys and earn money. Join SurveySavvy and get paid to speak your mind. The more surveys you take, the more money you make.

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Learnings from Luth

5 Ways the Shopper Journey is Changing

The Shopper Journey is constantly changing. Here are five progressions that are important for any company to know in 2022. 

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Digital Behavior Tracking: When Does it Makes Sense to Take Your Research to the Next Level?

Don’t fall into this trap: You’re a successful business, and in your mind, you feel whatever you’re doing is working, so why change? 

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Our Most Popular Resources

Ultimate Guide to Product Detail Page Research

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How Macro and Micro Customer Journeys Provide Deeper Shopping Insights

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Blending Qual and Quant Methodologies for Actionable Customer Journeys

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FIFA World Cup Viewership Report 2022

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Origin Stories Are Seldom Meaningful. Ours Is Different.

“Once upon a time, on a sunny Monday in 1977 in San Diego, CA, a firm was founded with a card table and some long odds. Thanks to dogged reinventions of the company’s focus and Roseanne’s refusal to play by antiquated rules, the company enters its 45th year in 2022, and has kept its status as an industry leader throughout its nearly half-century existence. Luth has more than 100 employees, and countless Fortune 100 clients.”

Roseanne Luth, Founder

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