• 
  
  The next wave of human intelligence.
  Passively metered.
  Originally curated.
  
  Are you in?
  Luth + Bing Explore Online
  Path to Purchase for Auto
  Insurance
  View Infographic >>

One in three Fortune 100 companies
choose Luth Research. Here’s why.

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• Technology

  Luth’s ZQ Intelligence™ with unparalleled accuracy and data depth for behavioral measurement provides previously unattainable insights. With explicit permission, ZQ has the ability to conduct follow up research to understand the “why” behind behaviors. See how individuals are navigating sites and apps, their searches, ad exposures, purchase journeys, videos watched and much more. When the technology can afford you superior data access, why settle for less? Rethink your strategies and market insights through the lens of digital behavioral intelligence.
  Learn More
  Read more >>

• Data

  The last thing you need is more data. ZQ Intelligence™ offers your desired metrics and reference libraries built upon the most extensive digital tracking experience in the industry. The vast, much sought after, category specific behavioral data range from CPG, travel, auto, entertainment to financial service and healthcare. The hallmark of what we do is providing tidy data, clarity out of complexity, and versatility to link to other sources. If digital behavioral data is your pursuit, we expect you to demand uncompromised data competence from us. And you will get it. Learn More
  Read more >>

• Insights

  We don’t stop at technology, or data. We create insights by combining the irreplaceable human expertise and leading data science techniques. Luth Research provides the end to end research services that come with proven thought leadership in path to purchase, consumer journey, cross-media audience insights. Our work influences the world’s most iconic brands as well as start-ups with nascent ideas. Bring your challenges and curiosity, discover for yourself. Learn More
  Read more >>

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What would you like to measure?

Path to
purchase

The consumer path to purchase journey lives at the heart of your business, and in today’s multi-media, multi-device world, it’s far from linear. Add to that the influences of social media and other platforms and the complexities grow. That’s where our
ZQ Intelligence™ can make all the difference.

Path to Purchase >>

Audience
insights

ZQ Intelligence™ delivers clarity and deeper insights by passively measuring how and what people consume on PCs, smartphones and tablets. It also helps you identify the “why” behind their behaviors.

Learn how >>

Real-world insights from the industry thought leader.

Webinar
Decode the Path to Purchase: A Proven Macro and Micro Journey Framework Luth Research Partners with Adweek for this informative webinar. It’s more critical than ever to measure your consumers’ path to purchase. But…
Register | View All

Ebook
How Holiday Shopping Behaviors in 2018 can Inform your 2019 Strategy Shifts from Amazon, Walmart, Target & BestBuy 2019 is a year where digital commerce…
Read | View All

Blog
How the ‘Pivot to Video’ Content Strategy Backfired Starting in late June 2017, layoffs began happening at major online and editorial publications in an effort to pursue more short form…
Read | View All

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