• 
  The next wave of human intelligence.
  Passively metered.
  Originally curated.
  
  Are you in?
  How Is Covid Shifting the
  eCommerce Landscape?
  
  Read More

One in three Fortune 100 companies
choose Luth Research. Here’s why.

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• Technology

  Luth’s ZQ Intelligence™ with unparalleled accuracy and data depth for behavioral measurement provides previously unattainable insights. With explicit permission, ZQ has the ability to conduct follow up research to understand the “why” behind behaviors. See how individuals are navigating sites and apps, their searches, ad exposures, purchase journeys, videos watched and much more. When the technology can afford you superior data access, why settle for less? Rethink your strategies and market insights through the lens of digital behavioral intelligence.
  Learn More
  Read more >>

• Data

  The last thing you need is more data. ZQ Intelligence™ offers your desired metrics and reference libraries built upon the most extensive digital tracking experience in the industry. The vast, much sought after, category specific behavioral data range from CPG, travel, auto, entertainment to financial service and healthcare. The hallmark of what we do is providing tidy data, clarity out of complexity, and versatility to link to other sources. If digital behavioral data is your pursuit, we expect you to demand uncompromised data competence from us. And you will get it. Learn More
  Read more >>

• Insights

  We don’t stop at technology, or data. We create insights by combining the irreplaceable human expertise and leading data science techniques. Luth Research provides the end to end research services that come with proven thought leadership in path to purchase, consumer journey, cross-media audience insights. Our work influences the world’s most iconic brands as well as start-ups with nascent ideas. Bring your challenges and curiosity, discover for yourself. Learn More
  Read more >>

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What would you like to measure?

Path to
purchase

The consumer path to purchase journey lives at the heart of your business, and in today’s multi-media, multi-device world, it’s far from linear. Add to that the influences of social media and other platforms and the complexities grow. That’s where our
ZQ Intelligence™ can make all the difference.

Path to Purchase >>

Audience
insights

ZQ Intelligence™ delivers clarity and deeper insights by passively measuring how and what people consume on PCs, smartphones and tablets. It also helps you identify the “why” behind their behaviors.

Learn how >>

Real-world insights from the industry thought leader.

Webinar
The Winning Combo: Syncing Qual & Quant For A Better View of the Path to Purchase For the purpose of understanding consumer path to purchase, how do qualitative and quantitative research methods fit together and achieve synergy? This…
Watch | View All

Ebook
How Covid Is Shifting eCommerce Landscape The onset of the COVID pandemic sparked an eCommerce explosion in 2020. Even as…
Read | View All

Blog
Digital Behavior Tracking: When Does it Make Sense to Take Your Research to the Next Level Don’t fall into this trap: You’re a successful business, and in your mind, you feel whatever you’re doing is working, so why…
Read | View All

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