One in three Fortune 100 companies
choose Luth Research. Here’s why.

Technology

Luth’s ZQ Intelligence™ with unparalleled accuracy and data depth for behavioral measurement provides previously unattainable insights. With explicit permission, ZQ has the ability to conduct follow up research to understand the “why” behind behaviors. See how individuals are navigating sites and apps, their searches, ad exposures, purchase journeys, videos watched and much more. When the technology can afford you superior data access, why settle for less? Rethink your strategies and market insights through the lens of digital behavioral intelligence.
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Data

The last thing you need is more data. ZQ Intelligence™ offers your desired metrics and reference libraries built upon the most extensive digital tracking experience in the industry. The vast, much sought after, category specific behavioral data range from CPG, travel, auto, entertainment to financial service and healthcare. The hallmark of what we do is providing tidy data, clarity out of complexity, and versatility to link to other sources. If digital behavioral data is your pursuit, we expect you to demand uncompromised data competence from us. And you will get it. Learn More
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Insights

We don’t stop at technology, or data. We create insights by combining the irreplaceable human expertise and leading data science techniques. Luth Research provides the end to end research services that come with proven thought leadership in path to purchase, consumer journey, cross-media audience insights. Our work influences the world’s most iconic brands as well as start-ups with nascent ideas. Bring your challenges and curiosity, discover for yourself. Learn More
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What would you like to measure?

Path to
purchase

The consumer path to purchase journey lives at the heart of your business, and in today’s multi-media, multi-device world, it’s far from linear. Add to that the influences of social media and other platforms and the complexities grow. That’s where our
ZQ Intelligence™ can make all the difference.

Path to Purchase >>

Audience
insights

ZQ Intelligence™ delivers clarity and deeper insights by passively measuring how and what people consume on PCs, smartphones and tablets. It also helps you identify the “why” behind their behaviors.

Learn how >>

Real-world insights from the industry thought leader.

Webinar

Personalization and the Consumer Journey: Is it really important? Consumers today are expecting brands to know them and have this reflected in all their touch points with that brand. While this…

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Ebook

Macro and Micro Journeys: A Window Into Consumer Shopping Decisions In this ebook learn the difference between Macro and Micro Journeys, the value of…

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Blog

Key Consumer Trends for Path to Purchase A customer’s decision to buy a product isn’t a spontaneous action — it’s the end result of a complex path to purchase….

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One in three Fortune 100 companieschoose Luth Research. Here’s why.

Technology

Data

Insights