In today’s world, you have to know your customers online and off, on their phone and on their computer. At Luth Research, we make that possible. Our groundbreaking ZQ Intelligence™ technology combines the ability to track your consumers’ digital activities with follow-up research for even deeper insights. Add to that our complete offering of both progressive and traditional research capabilities and you can see how Luth Research is your one-stop-shop for understanding your customers and uncovering marketing opportunity.
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With data privacy on everyone’s mind it is important to understand your options when it comes to gathering multi-faceted market research insights. This whitepaper delves into a pragmatic approach for data integration and anonymization with rigorous adherence to data privacy.
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December 5, 2018 - 10:00 am PT
What do you really know about the consumer’s path to purchase? Digital channels are taking hold. Offline touchpoints have become critical for brands that were once online-only. Today’s shoppers are “super consumers” who are increasingly channel agnostic, quickly forming shopping behaviors around retail platforms. Luth Research has been capturing this information through its ZQ Intelligence technology, which passively meters digital journeys of consumers across devices.
Join Luth Research and Adweek for a fresh perspective of observing how consumers research, engage and purchase digitally. You’ll get specific insights from two of the largest industries, healthcare and CPG.
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