In today’s world, you have to know your customers online and off, on their phone and on their computer. At Luth Research, we make that possible. Our groundbreaking ZQ Intelligence™ technology combines the ability to track your consumers’ digital activities with follow-up research for even deeper insights. Add to that our complete offering of both progressive and traditional research capabilities and you can see how Luth Research is your one-stop-shop for understanding your customers and uncovering marketing opportunity.
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With data privacy on everyone’s mind it is important to understand your options when it comes to gathering multi-faceted market research insights. This whitepaper delves into a pragmatic approach for data integration and anonymization with rigorous adherence to data privacy.
You will learn how de-identification is used to provide an anonymized 360 degree view of an individual across diverse data silos that protects confidential, personal, identifiable information while enabling complex analytics and insights. Three use cases are included to illustrate the invaluable benefits of data integration without privacy concerns:
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May 22, 2018 - 10:00 am PT
Luth Research follows wine shoppers through their digital journey to learn what touch points matter. This webinar will explore the importance of tracking digital data to gain a sense of your targets’ purchase path. Insights will be revealed about search terms, websites visited and purchases. This digital shopping case study will offer important aspects about how to track your own industry’s digital path.
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