One in three Fortune 100 companies
choose Luth Research. Here’s why.

Technology

Luth’s ZQ Intelligence™ with unparalleled accuracy and data depth for behavioral measurement provides previously unattainable insights. With explicit permission, ZQ has the ability to conduct follow up research to understand the “why” behind behaviors. See how individuals are navigating sites and apps, their searches, ad exposures, purchase journeys, videos watched and much more. When the technology can afford you superior data access, why settle for less? Rethink your strategies and market insights through the lens of digital behavioral intelligence.
Learn More
Read more >>
Data

The last thing you need is more data. ZQ Intelligence™ offers your desired metrics and reference libraries built upon the most extensive digital tracking experience in the industry. The vast, much sought after, category specific behavioral data range from CPG, travel, auto, entertainment to financial service and healthcare. The hallmark of what we do is providing tidy data, clarity out of complexity, and versatility to link to other sources. If digital behavioral data is your pursuit, we expect you to demand uncompromised data competence from us. And you will get it. Learn More
Read more >>
Insights

We don’t stop at technology, or data. We create insights by combining the irreplaceable human expertise and leading data science techniques. Luth Research provides the end to end research services that come with proven thought leadership in path to purchase, consumer journey, cross-media audience insights. Our work influences the world’s most iconic brands as well as start-ups with nascent ideas. Bring your challenges and curiosity, discover for yourself. Learn More
Read more >>

What would you like to measure?

Path to
purchase

The consumer path to purchase journey lives at the heart of your business, and in today’s multi-media, multi-device world, it’s far from linear. Add to that the influences of social media and other platforms and the complexities grow. That’s where our
ZQ Intelligence™ can make all the difference.

Path to Purchase >>

Audience
insights

ZQ Intelligence™ delivers clarity and deeper insights by passively measuring how and what people consume on PCs, smartphones and tablets. It also helps you identify the “why” behind their behaviors.

Learn how >>

Real-world insights from the industry thought leader.

Webinar

The Winning Combo: Syncing Qual & Quant For A Better View of the Path to Purchase For the purpose of understanding consumer path to purchase, how do qualitative and quantitative research methods fit together and achieve synergy? This…

Watch | View All

Ebook

Taking A Deep Dive Into Product Detail Page (PDP) Research A product detail page (PDP) is the small hinge that moves a big door….

Read | View All

Blog

Digital Behavior Tracking: When Does it Make Sense to Take Your Research to the Next Level Don’t fall into this trap: You’re a successful business, and in your mind, you feel whatever you’re doing is working, so why…

Read | View All

Earn money.
Participate in
online surveys.
Your opinions matter. Join SurveySavvy and get paid to speak your mind. The more surveys you take, the more money you make.

/* ----------------------------------------- */ /* Content Template: Home Page - start */ /* ----------------------------------------- */ span.content-one, span.content-two, span.content-three{ display:none; } .servey-content{ font-family: 'Montserrat', sans-serif; color: #666766; } .footer-block-1{ font-weight: 600; font-size: 40px; line-height: 50px; } .footer-block-2{ font-weight: 400; font-size: 22px; line-height: 27px; } .footer-block-3{ } .into-title-home{ text-align: center; font-family: 'Montserrat', sans-serif; font-weight: 600; color: #244858; } .one-half{ width: 50%; float: left; clear: right; } .ptop-box{ background-color: #e9e7ea; width: 100%; display: inline-block; } .ai-box{ background-color: #c8c9bb; width: 100%; display: inline-block; margin-top: -9px; } .home .zq-boxes li { display: inline-block; /*height: 134px;*/ width: 28.9%; margin: 30px 25px; vertical-align: middle; padding-top: 40px; text-align: center; float: left; clear: right; } .home .real-boxes li { display: inline-block; /*height: 134px;*/ width: 29.8%; margin: 30px 20px; vertical-align: middle; padding-top: 40px; text-align: center; float: left; clear: right; } .real-boxes{ margin-top: -40px; display: inline-block; } .real-photo { object-fit: cover; width: 100%; height: 200px; } .zq-boxes{ margin-top: -40px; display: inline-block; } .zq-icon{ float: left; margin-right:20px; } .zq-text{ padding-top: 0px; text-align: left; font-family: 'Montserrat', sans-serif; font-weight: 400; font-size: 15px; min-height: 120px; } .info-download{ margin-top: 65px; margin-bottom: 35px; } .zq-title{ text-align: center; color: #a9233e; padding-left: 20px; font-family: 'Montserrat', sans-serif; font-weight: 600; } .fly { opacity: 0; transition: all 600ms ease-in-out; transform: translateY(100px) scale(1.05) translate3d(0, 0, 0); } .show-block { opacity: 1; transform: translateY(0) scale(1) translate3d(0, 0, 0); } .home-blog li:first-child { width: 29%; } .home-blog li { width: 29%; margin: 10px; } .home-blog-title{ text-align: left !important; margin-left: 60px; } .into-title{ text-align: left !important; margin-left: 20px; } .content-ed p{ text-align: left !important; } .cta-square { margin-top: 0; border: 2px solid #a9233e; font-family: 'Montserrat', sans-serif; font-weight: 400; } .cta-square:hover { background: #ffffff; color: #a9233e; border: 2px solid #a9233e; } .cta-square { background: #a9233e; padding: 5px 10px; color: #ffffff; -webkit-border-radius: 0px; -moz-border-radius: 0px; border-radius: 0px; font-size: 14px; font-weight: 700; letter-spacing: 1px; text-transform: uppercase; -o-transition: .5s; -ms-transition: .5s; -moz-transition: .5s; -webkit-transition: .5s; transition: .5s; -webkit-box-shadow: 0px 15px 15px 0px rgba(255, 255, 255, 0.5); -moz-box-shadow: 0px 15px 15px 0px rgba(255, 255, 255, 0.5); box-shadow: 0px 15px 15px 0px rgba(255, 255, 255, 0.5); display: inline-block; margin: 30px auto; border: 2px solid #a9233e; } .path-to-purchase-box{ padding: 70px 25px 25px 25px; float: right; max-width: 600px; /*border: 2px solid #000;*/ } .audience-insights-box{ padding: 100px 25px 25px 25px; float: left; max-width: 600px; /*border: 2px solid #000;*/ } .before-h3-image{ float: left; clear: right; padding-right: 15px; } .cta-box-title-1{ text-align:left; color: #244858; font-size: 30px; padding-top: 10px; font-family: 'Montserrat', sans-serif; font-weight: 600; } .cta-box-title-2{ text-align:left; color: #244858; font-size: 30px; margin-top: -6px; font-family: 'Montserrat', sans-serif; font-weight: 600; } .cta-title-wrap{ display: inline-block; width: 100%; } .cta-box-content{ padding-top: 45px; font-family: 'Montserrat', sans-serif; font-weight: 400; } .realworldh2{ color: #244858; text-align: center; font-family: 'Montserrat', sans-serif; font-weight: 600; padding-bottom: 0px !important; padding-top: 10px; } .real-title{ color: #fff; text-align: left; padding-left: 20px; font-size: 30px; padding-top: 10px; margin-bottom: 0px; font-family: 'Montserrat', sans-serif; font-weight: 600; } .real-photo{ } .real-content{ padding: 20px; min-height: 195px; font-family: 'Montserrat', sans-serif; font-weight: 400; } .real-links{ text-align: left; padding-left: 20px; font-weight: 400; font-size: 17px; margin-top: -10px; font-family: 'Montserrat', sans-serif; font-weight: 600; } .real-wrap{ background-color: #cfcfcf; } /* Media Queries ---------------------------------------------------------------------------------------------------- */ @media only screen and (max-width: 1360px) { } @media only screen and (max-width: 1180px) { } @media only screen and (max-width: 1024px) { .zq-text { min-height: 140px; } .home .zq-boxes li { width: 28.3%; } .path-to-purchase-box { padding: 10px 25px 0px 25px; } .cta-box-content { padding-top: 25px; margin-bottom: 0px; } .cta-squar-wraper{ margin-bottom: 0px; margin-top: -15px; } .before-h3-image { max-height: 85px; } .audience-insights-box { padding: 50px 25px 25px 25px; } .real-photo { width: 100%; height: auto; } .home .real-boxes li { width: 29.3%; } .real-content { min-height: 170px; } } @media only screen and (max-width: 1023px) { .real-content { min-height: 0px; } .home .real-boxes li { width: 95%; } .path-to-purchase-box { padding: 30px 25px 30px 25px; } #container { padding: 0px 0 0 0 !important; } body.home div#container { margin-top: 0px !important; } .home .zq-boxes li { width: 98%; } .zq-text { min-height: 0px; } .home .zq-boxes li { margin: 0px 10px 0px 10px; } .one-half { width: 100%; } .path-to-purchase-box { float: right; max-width: 98%; } .audience-insights-box { float: left; max-width: 98%; } .into-title-home { margin-bottom: 60px; } margin-top: 46px !important; } @media only screen and (max-width: 768px) { } @media only screen and (max-width: 480px) { } /* ----------------------------------------- */ /* Content Template: Home Page - end */ /* ----------------------------------------- */

One in three Fortune 100 companieschoose Luth Research. Here’s why.

Technology

Data

Insights