Margie Strickland

In today’s fast-paced business landscape, the ability to respond quickly to market changes is crucial. The concept of “speed to market” refers to how swiftly a company can introduce products or services relative to competitors. This capability can be transformative, raising the question: can a brand’s speed to market actually be its most valuable competitive…

Conducting a cost-benefit analysis (CBA) is a fundamental practice in research projects, enabling decision-makers to weigh the pros and cons of various options before embarking on a project. Understanding when to perform a research project cost-benefit analysis ensures better resource allocation, strategic planning, and ultimately, project success. Understanding Cost-Benefit Analysis in Research Cost-benefit analysis is…

The concept of “consumer power” is increasingly relevant in today’s fast-evolving market landscape. With the advent of technology and the digital revolution, consumers are more empowered than ever to influence brands and steer market trends. In this article, we explore the factors that may lead to an all-time high in consumer power by 2026, examining…

In modern marketing, the concept of sensory branding has gained significant traction, focusing on how brands can evoke emotional responses through the senses, particularly in digital environments. This article explores what sensory branding triggers are, specifically in terms of sound and scent, and how they can be strategically integrated into digital platforms to enhance brand…

As the world moves towards sustainable practices, the role of artificial intelligence (AI) is becoming increasingly significant. Within this realm, small language models (SLMs) have emerged as key players. Understanding where to find “slm” (small language model) trends for eco-friendly AI can provide valuable insights for businesses and researchers seeking to innovate responsibly. Understanding Small…

In today’s rapidly evolving marketplace, businesses often harness innovation as their primary engine for growth. However, can a brand’s innovation be too fast for the market to keep up? Answering this intricate question requires understanding the balance between innovation speed, market readiness, and consumer perception. Understanding Innovation Speed Innovative advancements are essential, yet they must…

In today’s complex retail landscape, understanding what omnichannel visibility means is crucial for modern brands. As consumers interact with brands through various channels and devices, businesses must adapt to ensure they deliver seamless customer experiences. This comprehensive guide explores the intricacies of omnichannel visibility, its significance, and how it benefits brands in a digitally connected…

As businesses navigate the complexities of their respective industries, understanding where the most common pain points exist becomes crucial for growth and efficiency. Addressing these challenges not only improves operations but also enhances customer satisfaction and retention. In this article, we explore the prevalent pain points in various industries and how leveraging market research can…

In today’s rapidly evolving marketplace, understanding your customers is more critical than ever. Achieving holistic customer views allows businesses to see their customers not just as transaction records, but as multi-dimensional individuals. This comprehensive understanding helps in creating personalized experiences that can drive loyalty and increase sales. What Are Holistic Customer Views? A holistic customer…

Every year, the field of research produces findings that challenge our understanding and assumptions. In 2023, one particular study stood out for its surprising results. Let’s explore this counter-intuitive research result and examine its implications for brands, marketers, and researchers alike. The Counter-Intuitive Finding This year, a groundbreaking study revealed that increased screen time does…