Ivan Valdez

In today’s dynamic marketplace, businesses face an incessant challenge: identifying unmet consumer needs. Effective unmet need identification isn’t merely about recognizing gaps in the market; it’s about forging meaningful connections with consumers. At Luth Research, we harness advanced methods and technologies to help businesses pinpoint these opportunities, driving innovation and enhancing customer satisfaction. Understanding Unmet…

Understanding the consumer habits of Generation Alpha, those born from 2010 onwards, is becoming increasingly important for marketers and researchers. As their influence grows, organizations must adapt to their preferences and behaviors. In this article, we will explore how to conduct a research study on Gen Alpha consumer habits effectively, utilizing advanced research methodologies and…

As we dive deeper into 2026, understanding emerging trends in content creation is vital for marketers and brands seeking to resonate with their audiences. One such trend that is gaining traction is the “aesthetic of exhaustion.” But what does this term mean, and how can brands leverage it to enhance their engagement strategies? Understanding the…

Surveys are a critical tool for gathering consumer insights, but not all feedback comes in neat and tidy packages. Unstructured survey feedback, comprised of open-ended responses and free-text comments, offers rich qualitative data that can provide deeper insights into customer opinions, experiences, and emotions. Understanding why analyze unstructured survey feedback is vital for organizations aiming…

As we move into 2026, brands are seeking innovative advertising strategies to engage consumers effectively. Traditional pop-up ads, once a favored approach, have been declining in efficacy due to user annoyance and increasing browser restrictions. As a result, brands must explore alternatives that provide a seamless experience while maximizing engagement. This article discusses viable “pop-up”…

In today’s intricate business landscape, value chain research serves as a crucial tool for companies looking to analyze and optimize their operational processes. By dissecting the various components of a business’s value chain, organizations can identify strengths, weaknesses, and areas for improvement, ultimately enhancing efficiency and gaining a competitive edge. Understanding Value Chain Research Value…

Sensory evaluation plays a crucial role in the cosmetic industry, helping brands understand consumer perceptions and preferences. Knowing when to conduct a sensory evaluation for cosmetics is essential for product development, marketing strategies, and ultimately, brand success. This article will delve into key considerations and best practices for employing sensory evaluations effectively. Understanding Sensory Evaluation…

Localization is an essential strategy for businesses looking to expand their reach in global markets. One critical component of successful localization is understanding the “cultural context” relevant to your target audience. But when should you specifically apply cultural context to your localization efforts? In this article, we’ll explore the importance of cultural context, when to…

In an era where data is considered one of the most valuable assets, understanding data sovereignty and its implications is crucial for global research firms. This article delves into what data sovereignty encompasses and how it affects research methodologies, compliance, and consumer insights. Defining Data Sovereignty Data sovereignty refers to the concept that data is…

Mobile banking apps have transformed how consumers manage their finances, offering convenience and accessibility at their fingertips. Understanding who are the most frequent users of mobile banking apps is crucial for banks and financial institutions aiming to optimize their services and marketing strategies. This article delves into the demographics and psychographics of mobile banking users,…