Ivan Valdez

In a rapidly evolving digital landscape, marketers and researchers continuously seek innovative tools to optimize their strategies. One of the most debated topics today is whether AI Search Insights will replace the traditional Google Keyword Planner. As artificial intelligence continues to push boundaries in data analytics and consumer behavior tracking, understanding the implications of these…

In today’s competitive market, understanding consumer behavior is crucial for businesses seeking to make informed decisions. One effective method to enhance survey participation is through offering incentives. This article explores when to use a survey incentive, how it impacts response rates, and the overall quality of data collected. Understanding Survey Incentives Incentives are rewards offered…

Understanding the source of traffic is crucial for niche fashion brands aiming to optimize their marketing strategies. One increasingly significant area of focus is “dark social” traffic. This term refers to the shares and interactions that occur on private social channels, such as messaging apps or private groups, where traditional tracking methods often fall short….

In research, data analysis plays a crucial role in drawing meaningful conclusions. A correlation matrix is a valuable tool that can help researchers visualize and analyze relationships between multiple variables. Understanding when to use a correlation matrix in research is essential for effectively interpreting data and making informed decisions. What Is a Correlation Matrix? A…

Voice assistants have revolutionized the way consumers shop, offering convenience and hands-free processing. In this article, we explore who is most likely to use a voice assistant for shopping, analyzing demographics, behaviors, and preferences. Understanding these insights can significantly benefit brands and retailers seeking to optimize their marketing strategies and enhance the customer experience. The…

In the world of research and marketing, understanding “who should be the target for a case study” is essential. A well-structured case study not only highlights the effectiveness of a campaign or solution but also serves to build credibility and trust with potential clients. By identifying the appropriate target for your case study, you can…

In today’s fast-paced business environment, startups face tremendous challenges when it comes to validating their ideas. A concept test for startups plays a crucial role in this process by providing insights that can shape product development, marketing strategies, and overall business direction. Understanding Concept Testing A concept test is a research methodology that evaluates the…

In the ever-evolving landscape of e-commerce, the term “mobile-first” has emerged as a key strategy for optimizing online shopping experiences. Understanding what “mobile-first” checkouts are and identifying where the primary friction points exist can help brands enhance customer satisfaction and drive conversion rates. Understanding Mobile-First Checkouts Definition of Mobile-First Checkouts Mobile-first checkouts refer to a…

As we progress into 2026, the dynamics of B2B buying behaviors are evolving rapidly. One of the most significant trends observed is that B2B buyers are increasingly turning to LinkedIn for information and insights before using traditional search engines like Google. This shift poses an intriguing question: Why do B2B buyers search on LinkedIn before…

In an ever-evolving market landscape, organizations must harness strategic foresight research to anticipate future trends and make informed decisions. This forward-thinking approach not only mitigates risks but also helps companies capitalize on emerging opportunities. At Luth Research, we utilize advanced methodologies and tools to provide actionable insights that drive strategic innovations. What is Strategic Foresight…