Sean McKenna

In today’s rapidly changing market landscape, understanding consumer behavior is more critical than ever. Consumer trend mapping is a strategic tool that enables businesses to navigate the evolving preferences and behaviors of their audience. This method provides invaluable insights for brands looking to enhance engagement, optimize marketing efforts, and achieve substantial growth. What is Consumer…

In today’s fast-paced business landscape, the ability to perform an opportunity analysis is crucial for organizations striving to stay ahead. An opportunity analysis helps businesses identify and capitalize on potential growth avenues, optimizing their strategic decision-making and maximizing profitability. At Luth Research, we specialize in delivering comprehensive insights that enable organizations to navigate forward with…

In the fast-paced world of data collection and market research, one fundamental question often arises: which survey method yields the highest accuracy? The accuracy of survey results plays a critical role in shaping business decisions, strategic planning, and understanding consumer behavior. This article will explore various survey methodologies, evaluate their effectiveness, and provide insight into…

In the rapidly evolving digital landscape, choosing the right research software can be pivotal for obtaining accurate and insightful data. Understanding which features are critical in research software can streamline your research processes and enhance the quality of your findings. This article delves into essential software features, aligning with Luth Research’s commitment to delivering innovative…

Qualitative survey methods are an invaluable tool in market research, offering insights that quantitative data often overlook. By focusing on the attitudes, opinions, and behaviors of individuals, these methods enable researchers to gain a deeper understanding of consumer experiences. At Luth Research, we specialize in utilizing cutting-edge qualitative techniques that provide context and depth to…

Surveys are essential tools for gathering insights and understanding consumer behavior. Organizations employ surveys to collect various types of data that help inform business decisions. In this article, we will examine the types of data collected in surveys and highlight the significance of this information in market research. Understanding Survey Data When it comes to…

In today’s fast-paced market, organizations constantly strive for an edge, and industry benchmarking reports have become essential in achieving that goal. These reports provide a vital framework for businesses to compare their performance against industry standards and competitors, enabling informed strategic decisions that drive growth. What Are Industry Benchmarking Reports? Industry benchmarking reports are comprehensive…

In today’s competitive landscape, a perception mapping study is an invaluable tool for businesses striving to understand consumer perceptions and brand positioning. This research methodology provides insights that can guide branding, marketing strategies, and product development. What is a Perception Mapping Study? A perception mapping study is a research technique that visually represents consumer perceptions…

In today’s competitive market landscape, understanding your customer is more important than ever. One critical approach to gaining this insight is through a target audience study. But when to conduct a target audience study? In this article, we will explore the ideal circumstances for initiating such research to enhance your marketing strategies and drive better…

In the field of research, polls vs surveys often create confusion among marketers and researchers. Although both are essential tools for gathering feedback and insights, they serve distinct purposes and adopt different methodologies. Understanding the nuances between the two can significantly enhance your data collection strategies. What Are Polls? Polls are quick, often informal assessments…