Sean McKenna

The subscription economy is evolving rapidly, introducing both opportunities and challenges for businesses across various sectors. As companies aim for longer customer relationships and higher retention rates, understanding where customer churn is highest in the 2026 subscription economy becomes crucial. This article delves into the dynamics of customer churn, its implications, and the critical sectors…

In today’s competitive marketplace, understanding the nuances of consumer behavior is crucial for effective marketing strategies. Purchase occasion analysis plays a vital role in revealing the triggers that lead consumers to make buying decisions. At Luth Research, we leverage our state-of-the-art tools and methodologies to provide comprehensive insights on purchase occasions, guiding brands to connect…

In 2026, a notable trend is emerging in the retail landscape: high-income households are increasingly opting for private label products. Understanding why high-income households switch to private label options requires insights into consumer behavior, market dynamics, and changing socioeconomic factors. This article delves into the motivations and implications behind this shift. Understanding Private Label Products…

In the rapidly evolving landscape of product development, knowing when to use a research-based product roadmap update is crucial for maintaining competitive advantage. A well-informed product roadmap not only aligns with customer expectations but also directs the growth strategy effectively. Here, we outline the key moments when a research-based update is essential, ensuring you stay…

Cohort analysis is a powerful method for understanding customer behavior over time, particularly in identifying patterns that lead to churn. Churn, or the rate at which customers stop doing business with a company, is a critical metric for any business looking to maintain growth and sustainability. By analyzing different customer cohorts, businesses can uncover the…

Trade associations play a vital role in the dynamics of various industries, providing a unified voice for their members and facilitating collaboration, networking, and advocacy. Understanding “who are the key figures in the industry’s trade association” is crucial for stakeholders, including businesses, policymakers, and researchers. This article will delve into the pivotal individuals within these…

In today’s complex marketplace, businesses are increasingly leveraging consumer decision matrices to better understand how customers choose between various products and services. By analyzing these decision-making processes, brands can enhance their marketing strategies, improve customer experiences, and ultimately drive conversions. This article delves into the importance of consumer decision matrices and how they can be…

Understanding cannibalization risk is crucial for brands launching new products or bundles. The question, “which product bundle has the highest cannibalization risk?” delves into the complexities of brand strategy and product differentiation. In this article, we will explore cannibalization risk, how it affects product launches, and strategic measures brands can take to mitigate this risk…

In the rapidly evolving landscape of business and product development, understanding when to conduct a product-market fit test is crucial for ensuring long-term success. This process not only aids in validating a product’s market relevance but also guides strategic decision-making and resource allocation. Understanding Product-Market Fit Product-market fit occurs when a product fulfills the needs…

In the landscape of market research, one critical decision researchers often face is when to use a panel provider. Understanding the right timing and context for employing a research panel can significantly influence the quality and reliability of data collected. This guide will explore key factors to consider, the benefits of utilizing a panel provider,…