Sean McKenna

In the ever-evolving digital landscape, search engine optimization (SEO) has traditionally focused on driving traffic to websites. However, as artificial intelligence continues to reshape the way marketers and consumers interact, a pivotal question arises: Will SEO move from traffic to inclusion in AI pathways? Understanding this shift is essential for brands aiming to keep pace…

In the rapidly evolving landscape of market research, “agile” methodologies have emerged as pivotal for brands striving to stay relevant and responsive to consumer needs. However, many “legacy” brands find themselves grappling with the transition to these faster, more iterative research cycles. Understanding why these established entities struggle to implement agile research cycles can provide…

Inflation affects various sectors of the economy, and retail is no exception. Understanding how inflation impacts consumer behavior, pricing strategies, and sales performance is crucial for retailers and marketers. However, sourcing reliable data to analyze these effects can be challenging. Here’s a comprehensive guide on where to find data on the impact of inflation on…

In the rapidly evolving landscape of artificial intelligence, understanding the concept of “human-in-the-loop” (HITL) AI has never been more crucial. This approach not only enhances the performance of AI systems but also plays a pivotal role in maintaining a consistent and engaging brand voice. Understanding “Human-in-the-Loop” AI What is HITL AI? “Human-in-the-loop” AI refers to…

In today’s fast-paced digital landscape, consumer behavior has evolved dramatically, leading to the emergence of what we now call micro-moments. Micro-moment research provides brands with critical insights into these fleeting yet impactful interactions that can significantly influence purchasing decisions. At Luth Research, we specialize in harnessing data to capture the essence of these moments and…

In the fast-paced world of marketing and branding, understanding which brand association is the “stickiest” in consumer minds is paramount for businesses striving to create lasting connections with their audiences. Sticky brand associations—those that resonate deeply and persistently in the consumer psyche—play a pivotal role in influencing consumer behavior, choices, and loyalty. In this article,…

In the realm of Research and Development (R&D), understanding consumer needs and preferences is critical for innovation and success. Focus groups serve as a powerful tool to gather qualitative insights that inform product development. However, not all focus group outputs are equally beneficial for R&D. This article explores the outputs that are most useful for…

In today’s fast-paced digital landscape, understanding consumer sentiment and market trends is more critical than ever. The answer to the question, when is real-time social listening essential, lies in its ability to provide marketers with timely insights that can shape strategies, enhance brand engagement, and improve customer interactions. This article delves into the key situations…

Selecting the right research method is crucial for gathering accurate data and insights. One of the effective approaches is understanding when to use a professional respondent panel. This article delves into the circumstances under which a professional panel can enhance your research outcomes, ensuring that your study relies on quality and representative data. Understanding Professional…

In recent years, the conversation surrounding inclusive design has surged to the forefront of product development across various industries. As brands strive to meet the diverse needs of their consumers, the question arises: will inclusive design be a requirement for all new product launches? This article explores the importance of inclusive design, its benefits, and…