Margie Strickland

As the retail landscape continues to evolve, the integration of technology into retail strategies becomes increasingly crucial. Among the advancements capturing the industry’s attention is Virtual Reality (VR). This innovative technology is not just a novelty; it holds the potential to revolutionize how businesses conduct store testing and gain consumer insights. But the pressing question…

In today’s digital landscape, the term algorithmic consumer behavior has emerged as a critical focal point for marketers, researchers, and business leaders. Understanding how algorithms shape consumer decisions can lead to more effective strategies, improved customer engagement, and better business outcomes. This article explores the fundamental concepts behind algorithmic consumer behavior, its implications, and the…

In the competitive landscape of e-commerce, understanding customer behavior is crucial for driving growth and enhancing user experience. One of the most valuable subsets of customers are the “super-users.” Identifying who these super-users are on your e-commerce platform can provide critical insights that inform product development, marketing strategies, and customer engagement efforts. Defining Super-Users in…

In today’s market, subscription fatigue has emerged as a significant factor influencing consumer behavior. As the number of subscription services continues to swell, understanding where this fatigue is most prevalent—whether in streaming services or consumer packaged goods (CPG)—is crucial for marketers and brands alike. Understanding Subscription Fatigue Subscription fatigue refers to the mental and financial…

In today’s rapidly evolving marketplace, the quest for a sustainable competitive advantage is a primary concern for businesses aiming to ensure long-term success. Understanding which competitive advantage is the most sustainable in the long run can lead to smarter strategic decisions and robust growth. Defining Sustainable Competitive Advantage A sustainable competitive advantage refers to a…

In today’s data-driven world, strategic decision-making relies heavily on insights derived from research. Understanding why a research insight is presented to the CEO is essential for aligning organizational goals with actionable data. The CEO plays a pivotal role in steering the company toward its objectives, and research insights are instrumental in informing this journey. The…

In today’s data-driven marketing landscape, many non-technical marketers find themselves overwhelmed by the plethora of data analysis tools available. Identifying the best data analysis tool tailored for marketers without a technical background can simplify decision-making, enhance campaign effectiveness, and ultimately maximize ROI. This article will explore various tools that cater specifically to non-technical marketers, facilitating…

In a competitive marketplace, understanding how to measure the brand resonance of a startup brand is essential for achieving long-term success. Brand resonance refers to the depth of the relationship between a brand and its customers, and measuring it involves analyzing various factors, including awareness, loyalty, and perceived quality. This guide will provide you with…

In the rapidly evolving landscape of business-to-business (B2B) purchases, understanding buyer personas is crucial. One significant factor in the decision-making process is “integration ease.” This article explores which B2B buyer persona prioritizes integration ease and how businesses can align their strategies accordingly. Understanding Buyer Personas in B2B Buyer personas are semi-fictional representations of ideal customers…

In the rapidly evolving landscape of market research, the integration of artificial intelligence (AI) in insights collection is no longer a futuristic concept but a necessity. With the constant growth of data and consumer behavior tracking, the question arises: Will AI in insights become the default setting by the end of 2026? This article delves…