Margie Strickland

In today’s competitive marketplace, brands are increasingly looking for ways to differentiate themselves and foster customer loyalty. One approach that has gained significant traction is the concept of transparency, particularly regarding profit margins. Many brands are asking themselves: can a brand’s transparency about profit margins increase customer trust? The short answer is yes, and understanding…

Rebranding is a significant investment for any company. It can reshape perceptions, attract new customers, and revitalize an aging brand. However, understanding “how to measure the ROI of a brand rebranding effort” is crucial to justify this investment. Quantifying this ROI effectively can guide future branding decisions and optimize marketing strategies. Understanding the Importance of…

In the current landscape of business, understanding customer sentiment is paramount. A closed-loop customer feedback system serves as a critical tool for brands aiming to listen, learn, and react to customer needs efficiently. This article will explore when to implement such a system and how it can significantly enhance customer satisfaction and loyalty. What Is…

In today’s fast-paced financial landscape, understanding time-series market data is crucial for businesses aiming to stay competitive. This data allows organizations to analyze market trends over time, providing them with the insights necessary for informed decision-making. At Luth Research, we leverage our expertise in consumer behavior tracking to offer comprehensive solutions that transform time-series data…

As businesses and researchers seek to introduce new technologies, understanding technological readiness levels (TRLs) becomes essential. These levels offer a structured framework for assessing how mature a technology is and its readiness for deployment. In this article, we will explore the significance of TRLs, their historical context, and how companies like Luth Research leverage these…

The fashion industry is constantly evolving, driven by trends, technologies, and consumer preferences. For industry professionals, researchers, or enthusiasts looking to stay ahead, understanding where to find information on the future of fashion is essential. This article explores various reliable sources, innovative technologies, and actionable insights that can guide your exploration of this dynamic sector….

Market disruption is a pivotal phenomenon that can redefine industries, reshape consumer behavior, and alter competitive landscapes. Identifying the leading authorities on this topic provides invaluable insights for businesses aiming to understand and navigate the complexities of disruption. In this article, we explore the foremost experts and resources available to help organizations adapt and thrive…

In today’s fast-paced e-commerce landscape, businesses need to understand consumer preferences to optimize their purchasing processes. One increasingly popular feature among online retailers is the guest checkout option. But who is most likely to take advantage of this convenience? Understanding the demographics and behaviors of these consumers can provide valuable insights for tailoring your strategies…

In today’s dynamic business environment, understanding which competitor partnerships pose the biggest threat is crucial for maintaining your competitive edge. Failing to recognize potential alliances between competitors can result in missed opportunities or significant market share loss. This article will explore the factors behind these partnerships, the potential threats they pose, and how Luth Research…

Understanding pricing psychology is crucial for B2B companies looking to optimize their sales strategies. The way prices are presented significantly influences purchasing decisions, and leveraging this knowledge can lead to better conversions and increased revenue. This article delves into the most effective pricing psychology tricks that work best in B2B contexts, equipping you with actionable…