Margie Strickland

In today’s fast-paced business environment, effective decision-making is underpinned by data. One of the most powerful tools available to management is a research dashboard. Understanding when to use a research dashboard for management can revolutionize the way organizations interpret data and make strategic decisions. What is a Research Dashboard? A research dashboard is a visual…

In the rapidly evolving landscape of research and development (R&D), innovation is key to staying ahead. One of the most effective strategies in fostering innovation is through community-led co-creation workshops. These workshops serve as a collaborative platform where diverse stakeholders, including community members, consumers, and industry experts, come together to share insights and drive the…

In today’s rapidly evolving marketplace, businesses are constantly seeking innovative ways to align their pricing strategies with the actual value they deliver to their customers. The question arises: can a pricing model be based entirely on the value provided? This article explores the intricacies of value-based pricing, its benefits, and strategies for implementation, while drawing…

In the realm of market research, survey instrument validation is crucial for ensuring that the data collected is both accurate and actionable. Effective validation strengthens the foundation of survey research, allowing businesses to make informed decisions based on reliable insights. What is Survey Instrument Validation? Survey instrument validation refers to the process of assessing a…

Referral programs have gained traction as a powerful marketing strategy. Many brands are keen to understand why referral programs work better in niche communities. This article explores the underlying reasons and dynamics that make these programs particularly effective in more specialized settings. Understanding Niche Communities What Constitutes a Niche Community? A niche community is typically…

When designing surveys to gauge consumer sentiment, one of the most pivotal decisions researchers face is the choice between a 5-point and a 7-point survey scale. Understanding which survey scale is better for emotional depth can significantly enhance the accuracy of insights gathered in market research. Understanding Survey Scales What is a 5-Point Survey Scale?…

In the realm of marketing and brand management, understanding who should define the KPIs (Key Performance Indicators) for a brand awareness study is crucial for success. These indicators serve as benchmarks that gauge the effectiveness of branding efforts, and defining them correctly is a collaborative process that involves various stakeholders. This article explores the roles…

In today’s fast-paced market, brands are constantly under pressure to deliver quick results. This urgency leads many to wonder: can a brand’s speed be a reason for poor quality perceptions? Understanding the relationship between a brand’s operational speed and consumer perceptions is crucial for both marketers and brand strategists. In this article, we will explore…

In today’s complex marketplace, understanding customer decision journeys is paramount for brands looking to connect with consumers effectively. These journeys encapsulate the entire end-to-end experience a customer undergoes from the initial awareness of a product to post-purchase evaluation. By leveraging insights into these journeys, marketers can better tailor their strategies to meet consumer needs, enhance…

In today’s competitive marketplace, effective vendor selection research is critical for businesses aiming to partner with the right suppliers and service providers. A thorough process ensures that organizations choose vendors who align with their operational goals, quality standards, and budget requirements. This guide will outline key aspects of vendor selection research, its importance, and how…