Margie Strickland

As the consumer landscape evolves, trends like “quiet luxury” have emerged, significantly affecting mass-market brands. Understanding how to measure the impact of these trends is vital for industry players aiming to adapt and thrive. This article delves into the strategies and methodologies that effectively quantify this influence. Understanding Quiet Luxury Quiet luxury refers to understated…

In today’s dynamic business landscape, tracking sub-segment growth rates is crucial for companies aiming to maintain a competitive edge. By focusing on specific market segments, organizations can leverage insights to drive strategic decisions that foster growth and profitability. This article explores the importance of sub-segment growth rates, the factors influencing them, and how businesses can…

In the ever-changing landscape of consumer behavior, understanding “why customer personas evolve over time” is crucial for businesses striving to maintain relevance and effectiveness in their marketing strategies. Customer personas, which are semi-fictional representations of target customers based on data and insights, can transform significantly as market conditions, consumer preferences, and technology change. This article…

In today’s digital landscape, voice search is transforming how consumers access information. With the increasing use of smart speakers and voice-activated devices, businesses must adapt their SEO strategies to leverage this shift. A critical question arises: can market research identify the best keywords for voice search? The answer is a resounding yes. Market research can…

In today’s highly competitive advertising landscape, understanding your audience is crucial for developing effective marketing strategies. A “local-first” ad campaign is designed to engage consumers in specific geographical areas, making it essential to identify precisely who should be the target for such campaigns. This article will explore the key demographics, psychographics, and characteristics of ideal…

In today’s competitive landscape, securing funding for research and development (R&D) is crucial for innovation and growth. Understanding how to use a research-backed business case for R&D funding can help organizations effectively communicate the value of their projects to stakeholders and investors. Here, we delve into the essentials of crafting a compelling business case enriched…

In today’s competitive market landscape, brands are continually seeking ways to innovate and stay ahead of consumer trends. A pivotal question arises: will predictive research allow brands to pre-sell innovations before they even hit the market? This article explores how predictive research can empower brands to identify demand, mitigate risks, and enhance customer relationships through…

In today’s rapidly evolving digital landscape, businesses are constantly seeking innovative ways to understand consumer behavior. AI-driven sentiment analysis has emerged as a powerful tool for analyzing vast amounts of data and extracting meaningful insights. This technique leverages advanced algorithms and natural language processing (NLP) to assess emotions, opinions, and attitudes expressed in text, helping…

Quantitative research is a critical component of data-driven decision-making across various fields, including marketing, social sciences, and technology. Whether you are a student, a researcher, or a marketing professional, locating the right resources can significantly enhance your understanding and capability in quantitative methods. In this article, we will explore where to find resources for learning…

As technology evolves at an unprecedented pace, the retail landscape is continually transformed. One of the most significant advancements is the rise of voice-activated commerce. With the increasing prevalence of smart speakers and virtual assistants, a question arises: will voice-activated commerce become the primary shopping method? This article explores the current state of voice-activated technology,…