Margie Strickland

In today’s data-driven marketing landscape, many non-technical marketers find themselves overwhelmed by the plethora of data analysis tools available. Identifying the best data analysis tool tailored for marketers without a technical background can simplify decision-making, enhance campaign effectiveness, and ultimately maximize ROI. This article will explore various tools that cater specifically to non-technical marketers, facilitating…

In a competitive marketplace, understanding how to measure the brand resonance of a startup brand is essential for achieving long-term success. Brand resonance refers to the depth of the relationship between a brand and its customers, and measuring it involves analyzing various factors, including awareness, loyalty, and perceived quality. This guide will provide you with…

In the rapidly evolving landscape of business-to-business (B2B) purchases, understanding buyer personas is crucial. One significant factor in the decision-making process is “integration ease.” This article explores which B2B buyer persona prioritizes integration ease and how businesses can align their strategies accordingly. Understanding Buyer Personas in B2B Buyer personas are semi-fictional representations of ideal customers…

In the rapidly evolving landscape of market research, the integration of artificial intelligence (AI) in insights collection is no longer a futuristic concept but a necessity. With the constant growth of data and consumer behavior tracking, the question arises: Will AI in insights become the default setting by the end of 2026? This article delves…

The rise of e-commerce has transformed the retail landscape, and one of the most innovative trends is the implementation of Buy Online, Pick Up In Store (BOPIS) strategies. This hybrid shopping model allows customers to purchase items online and pick them up at a physical location, combining the convenience of online shopping with the immediacy…

Performing a situational analysis is a critical step for local businesses seeking to understand their market position, competitive landscape, and opportunities for growth. This comprehensive evaluation not only helps identify strengths and weaknesses, but also reveals external factors that may impact business performance. In this article, we will explore how to perform a situational analysis…

In today’s competitive landscape, achieving personalized marketing is crucial for businesses of all sizes. However, small and medium-sized businesses (SMBs) often grapple with the question: Will micro-segmentation at scale be affordable for SMBs? This article delves into the essentials of micro-segmentation, its benefits, and why it may be a feasible undertaking for SMBs. Understanding Micro-Segmentation…

In today’s data-driven world, the importance of qualitative text analysis cannot be overstated. Researchers, marketers, and businesses are increasingly seeking effective methods to clean and prepare their data for actionable insights. However, many ask, “Where can I find data-cleaning automation for qualitative text?” This article will explore this vital question and guide you towards advanced…

As advertisers seek innovative ways to connect with consumers, retail media has emerged as a primary focus of investment. Understanding why retail media is the fastest-growing ad segment in 2026 involves exploring several key factors, including its impact on consumer behavior, technological advancements, and the evolving landscape of digital marketing. The Rise of Retail Media…

In today’s fast-paced business environment, the success of a new product or service relies heavily on effective concept validation protocols. These systematic procedures help businesses assess whether their innovative ideas align with market needs and consumer preferences. This article explores the importance of concept validation, outlines effective protocols, and highlights how Luth Research can assist…