Margie Strickland

In the fast-paced retail sector, reducing product returns has become increasingly critical for businesses aiming to enhance profitability and customer satisfaction. One innovative solution that has gained traction is Augmented Reality (AR). This technology not only improves the shopping experience but also significantly minimizes returns by bridging the gap between online and physical interactions. In…

In the fast-paced world of product development, understanding customer needs and preferences is more crucial than ever. For product teams, selecting the right research objective can be the differentiating factor that leads to actionable insights. This article delves into which research objective is the most actionable for product teams, highlighting effective strategies to guide development…

In a rapidly evolving business environment, understanding when to pivot based on customer data is essential for sustained growth and competitive advantage. Companies today have access to an overwhelming amount of data, yet many struggle to make informed decisions that can lead to significant changes in their strategies or product offerings. This article will explore…

In today’s fast-paced market, understanding your competition is vital for strategic decision-making. As businesses strive for growth, knowing where to find resources for conducting competitive research can give you a distinct advantage. This article outlines essential tools, methodologies, and insights that empower brands to navigate the competitive landscape effectively. Understanding Competitive Research Competitive research involves…

In survey research, the strategic use of screeners is critical for ensuring that data collected is relevant, accurate, and representative of the target population. Understanding when to use a screener in survey research can significantly enhance the quality of insights obtained. This article examines the importance of screeners, their methodologies, and practical applications within the…

In today’s rapidly evolving market, understanding consumer behavior and preferences is more critical than ever. One effective method researchers employ to gain insights is through community panels. This article explores what a community panel for research is, its benefits, how it functions, and its relevance in today’s marketplace. Understanding Community Panels A community panel for…

The integration of artificial intelligence (AI) into various fields, including market research, has sparked a fervent debate among industry professionals. One of the most pressing questions is: will resistance to AI cost researchers their seat at the table? As technology advances, it becomes increasingly vital for researchers to embrace AI or risk becoming obsolete. This…

In today’s competitive market landscape, understanding brand advocacy is crucial for businesses aiming to grow and retain their customer base. By effectively measuring brand advocacy through referral program data, organizations can gain valuable insights into customer loyalty, engagement, and overall brand perception. This article explores the methodologies and metrics involved in assessing brand advocacy using…

In the realm of market research, understanding human behavior, preferences, and motivations is crucial. However, attracting the right participants for research projects can often pose a challenge. This is where research participant incentives come into play. But why is a research participant incentive paid? This article dives into the reasons behind these incentives, their benefits…

In the realm of research, the integrity of data sources is paramount. When investigating when a secondary source is verified for accuracy, researchers must navigate a landscape filled with various types of information that can greatly influence their findings. This article delves into the verification processes for secondary sources, ensuring researchers maintain the highest standards…