Margie Strickland

In the complex landscape of market research, understanding consumer behavior is paramount. A critical aspect of this exploration is knowing which assumptions need validation in a market study. Unverified assumptions can skew results and lead to misguided decisions, affecting everything from product development to marketing strategies. This article offers insights into the assumptions that should…

In the ever-evolving landscape of education, understanding market dynamics is essential for institutions and organizations aiming to enhance their offerings and improve student engagement. An education market study provides the necessary insights to navigate these complexities, allowing stakeholders to make informed decisions that ultimately lead to better educational outcomes. What is an Education Market Study?…

In today’s rapidly evolving marketplace, understanding consumer behavior is paramount to achieving long-term success. New customer insights provide businesses with the knowledge they need to adapt and thrive. By leveraging advanced research methodologies, companies can uncover meaningful trends and preferences that drive consumer choices. Here, we explore how businesses can effectively utilize new customer insights…

Understanding your audience is crucial for any business aiming for success. Market research plays a vital role in gathering insights that inform strategic decisions, helping organizations to effectively meet consumer demands. But what is market research and why is it essential? Defining Market Research Market research refers to the systematic process of collecting, analyzing, and…

Understanding customer decision-making is crucial for businesses seeking to tailor their marketing strategies effectively. Among the myriad of choices customers face daily, some decisions stand out as particularly challenging for companies to influence. In this article, we explore the factors that contribute to these difficult decisions and offer insights into how brands can navigate the…

In today’s competitive landscape, understanding what makes customer research effective is pivotal for businesses aiming to connect with their audience. Effective customer research directly informs strategies that enhance customer satisfaction, bolster retention, and drive sales. This article aims to dissect the essential components that contribute to successful customer research initiatives. Understanding the Foundation of Effective…

In a rapidly changing marketplace, understanding consumer behavior through a generational market study is essential. This research approach analyzes purchasing patterns, preferences, and values across different age groups. By focusing on generational differences, businesses can tailor their marketing strategies to effectively engage diverse consumer segments. What is a Generational Market Study? A generational market study…

In today’s fast-paced digital landscape, understanding customer feedback is paramount for businesses aiming to enhance their products, services, and overall customer satisfaction. Companies frequently ask, “which platforms generate the best customer feedback?” The answer, however, isn’t a one-size-fits-all; it depends on various factors, including target demographics, feedback method, and industry. This article explores the top…

In the dynamic world of marketing, the perception of a brand holds immense power. Companies contemplating a rebrand often wrestle with the question: Why do perception studies before rebranding? Understanding consumer perceptions is vital to creating effective branding strategies that resonate with target audiences. This article delves into the importance of conducting perception studies before…

In today’s data-driven world, online surveys have become a cornerstone for gathering valuable insights that inform strategic decisions across industries. Conducting efficient, effective surveys is crucial for understanding consumer opinions, preferences, and behaviors. Luth Research stands at the forefront of this evolving landscape, utilizing advanced methodologies and tools to help organizations leverage the power of…