February 20, 2026

Launching a new product or service requires a well-thought-out strategy, and leveraging research is pivotal to its success. Understanding how to use research for a launch strategy allows businesses to make informed decisions, reduce risks, and effectively target their audience. In this article, we will explore methods and approaches to integrate research into your launch…

Digital journey mapping is an essential process for organizations seeking to understand and enhance their customers’ experiences across various touchpoints. Knowing when to conduct a digital journey mapping session can significantly impact your business strategies and customer satisfaction levels. This article outlines key indicators, methodologies, and best practices that can guide you in initiating a…

In today’s fast-paced business environment, making informed decisions quickly can significantly impact a company’s success. A research dashboard serves as a crucial tool, providing real-time insights that aid effective decision-making processes. Understanding how to utilize a research dashboard for real-time decision making is essential for businesses aiming to stay ahead of the competition. What is…

Understanding customer retention is critical for businesses aiming to thrive in today’s competitive marketplace. A churn analysis is a powerful tool that enables organizations to dissect their customer attrition patterns and identify the underlying reasons why customers leave. This article explores when to conduct a churn analysis and how to leverage the insights gained for…

As the digital landscape evolves, businesses increasingly recognize the importance of market research agents in transforming self-service capabilities into high-impact strategies. With the rise of self-service platforms, organizations are now equipped to gather insights directly, enhancing decision-making processes and driving innovation. This article explores how market research agents are paving the way for impactful self-service…

In the competitive landscape of modern business, brands are constantly seeking new ways to enhance profitability. One question frequently arises: can a brand’s simplicity lead to high margins? This article explores the potential impact of simplicity on profit margins, delving into consumer behavior, brand positioning, and operational efficiencies. Understanding Brand Simplicity Brand simplicity refers to…

In today’s highly competitive marketplace, understanding why predictive modeling is better for churn prevention is crucial for businesses seeking to retain customers and enhance their overall profitability. By utilizing advanced analytics, companies can not only anticipate when a customer might leave but also implement proactive measures to keep them engaged. Understanding Churn and Its Impacts…

As the landscape of consumer preferences evolves, understanding what are “flexible” consumption models becomes crucial for businesses and marketers alike. Flexible consumption models, primarily focusing on renting versus buying, reflect a shift in how consumers seek ownership, access, and convenience. This article delves into the intricacies of these models, offering insights into their benefits, distinctions,…

Understanding where early adopters hang out online is crucial for businesses looking to innovate and capture the attention of those who are quick to embrace new technologies and trends. Early adopters play an essential role in the product life cycle, offering valuable insights and feedback that can shape the direction of a company’s growth. This…

Understanding customer churn is vital for any business looking to maintain its market position and foster long-term growth. Research-based models for customer churn provide essential insights that can help organizations identify, analyze, and mitigate the factors contributing to customer attrition. In this article, we will explore how to effectively utilize these models, the benefits they…