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Author: Janeen Hazel

Woman shops for cleaning supplies

5.30.2018

Key Consumer Trends for Path to Purchase

A woman looks at her computer while writing something down

3.21.2018

How the ‘Pivot to Video’ Content Strategy Backfired

3.14.2018

The Benefits of Knowing Your Customer’s Path to Purchase [INFOGRAPHIC]

A woman checks her fitness watch.

2.21.2018

Material Fitness: How New Data Is Improving Health and Wellness Marketing

Concept image of two workers looking over data.

2.07.2018

6 Original Data Lessons to Incorporate into Your 2018 Marketing Plan

Woman holds her credit card as she makes an online purchase

1.31.2018

Using Your Customers’ Path to Purchase To Identify Holes In Your Marketing

A podcast hosts asks her interviewee questions

1.24.2018

The Past and Progress of Podcasting

A man uses his iPad to order holiday gifts.

11.29.2017

Your Guide to Holiday E-Commerce Trends

A woman looks at her mobile phone while she holds shopping bags

11.22.2017

How Do Mobile Trends Change For the Holidays?

11.15.2017

Fitness Testimony: Who Uses Fitness Apps, and Do They Work?

Woman reads the news on her laptop while sitting in a cafe

11.01.2017

Has Online News Consumption Changed Since the 2016 Presidential Election?

Hotel service bell at reception

10.02.2017

Our Insights: Online Travel Review Sites

Image of human hand pointing at touchscreen in working environment at meeting

9.28.2017

How We Use ZQ Intelligence Data To Develop Original, Insightful Content Marketing

9.25.2017

The Rise and Fall Of Social Networks — Who Is Coming Out On Top?

two friends look at a social media post on their phone

9.18.2017

How to Use Data to Identify the Best Brand Influencer

remote control interacting with smart television

9.14.2017

How SVOD Services Use Data to Make Decisions

five friends sit together and laugh on a couch while watching a funny video on a laptop

9.11.2017

Results of Our YouTube Study: What is Your Target Consumer Watching?

a father and daughter smile together as they watch a video on their tablet

9.04.2017

Net Junior: How Kids and Parents Enjoy Online Videos

marketer looks at passive data to analyze his niche market

8.28.2017

How To Use Passive Data Tracking for Niche Markets

A couple sits on the sofa and watches a movie or show together

8.21.2017

Will Niche SVOD Services Even Stand a Chance?

Animated scene of different videos coming out of a computer screen towards the viewer

8.07.2017

SVOD, TVOD, AVOD: Acronyms Taking Over the Video Scene

social media icons displayed across a screen

7.31.2017

5 Social Media Mistakes Marketers Make That Boil Down to Audience

two children watch a video on a tablet while hiding under a blanket

7.24.2017

Unique Insights into How Kids Interact with Online Video Content

a couple looks through the window of a vehicle while searching to buy a car

7.17.2017

Auto Correct: The Marketing of Car-Buying Is Changing

man sitting outside reading articles on his ipad

7.10.2017

Check Out Our 7 Most Popular Articles Published Around the Web

researchers overlook data they have found

7.03.2017

Answers to 5 FAQs About Luth Research’s ZQ Intelligence

aerial view of a man on his laptop and fresh groceries on his table

6.26.2017

Dot-Com to Table: E-Commerce and Groceries

woman standing with her bag of groceries that she bought online

6.19.2017

The Grocery E-Commerce Journey Is Just as Important as the Destination

6.14.2017

The Car-Buying process: One Consumer’s 900+ Digital Interactions – Google and Luth partner on Insights

couple on sofa searches the internet

6.06.2017

Laying Their Cards on the Table: How Consumers Make Large Furniture Purchasing Decisions

a young couple entertains their son in the grocery store

5.16.2017

Digital Grocery Insights: Coupons Are Still King

traveling

4.04.2017

Your Guide to Bleisure: Business Leisure Travel

grocery shopper

4.03.2017

The Grocery Shopper’s Path to Purchase Is a Digital One

3.27.2017

5 of Our Favorite Posts from 2016 with Original Data

senior

1.26.2017

Marketing to Digitally-Savvy Seniors

ride-share

1.19.2017

Data Assures Car Companies That There’s No Need to Worry About Ride-Sharing

retail

1.12.2017

Is Your Retail Business Collecting This Data?

native advertising

1.05.2017

What Is Native Advertising & Why Does It Need Data?

marketing

12.29.2016

The 411 on Marketing to Men

data

12.22.2016

Business Research: Census Data Versus Targeted Data

limited edition

12.08.2016

Why Your Business Needs a Limited Edition Strategy

loyalty program

12.01.2016

Loyalty Program Strategy Tips For Hotels

retail marketing

11.23.2016

Stats to Guide Your Retail Marketing Strategy This Holiday Season

mobile

9.22.2016

Growth of Social Network Users on Mobile

social media

9.15.2016

4 Strategies to Use Social Media in Marketing

9.08.2016

Projected Shopping Habits: Millennials vs. Generation Z

8.25.2016

What Type of Marketing Survey is Right for Your Business?

8.18.2016

Insights About PC Purchasing

mobile marketing

8.11.2016

What Happens When You Implement a Mobile Marketing Campaign?

7.28.2016

Pokémon Go Adoption Rate [GRAPHIC]

trump vs clinton

7.25.2016

Clinton vs. Trump [GRAPHIC]

market research

6.09.2016

Why Startups Need Market Research

mom consumers

6.02.2016

Creating Mom-Specific Shopping Experiences Online

purchasing decisions

5.26.2016

How Social Media Influences Purchasing Decisions

mobile shopping

5.19.2016

Why Consumers Don’t Purchase More on Mobile

generation z

5.05.2016

Generation Z: Their Identity and Their Importance to Marketers

personas web design

4.07.2016

How Personas Shape Web Design

millennials

3.31.2016

Ad Advice to Target Millennials

digital ad

3.24.2016

3 Digital Ad Types Defined

3.17.2016

How Well Do You Know the Path to Purchase?

3.10.2016

Five of the Greatest – and Most Effective – Ad Campaigns In History

e-commerce

3.08.2016

E-Commerce Checklist: How to Use Your Customer Data

mobile e-commerce

3.01.2016

What Are the Trends Behind Mobile E-Commerce?

visual data

2.23.2016

Visual Data Mistakes to Avoid

marketing personas

2.16.2016

How to Define Your Marketing Personas

e-commerce

2.09.2016

E-Commerce Predictions for 2016

reporting and analytics

1.28.2016

Reporting vs. Analytics: What Are the Differences?

mobile consumer

1.26.2016

Mobile Data: Marketing to Mobile Consumers

customer's journey

1.21.2016

Know Your Customer’s Journey [e-book]

customer data

1.19.2016

Retailers: Are You Tracking the Right Data for Your Brand?

customer experience

1.14.2016

The Scary Truth: Customers Own the Customer Experience

big data

1.12.2016

Other Than Its Size, What Makes Big Data Significant?

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Microsoft’s Online Mortgage Path to Purchase