January 25, 2026

Navigating the complexities of consumer behavior is an essential aspect for brands aiming to grow and sustain their market presence. One effective way to achieve this understanding is through an awareness trial usage study. This approach offers valuable insights into how consumers interact with products in real-time, making it a powerful tool in the arsenal…

In today’s rapidly changing business environment, staying informed about global market trends is paramount for companies looking to thrive. Understanding these trends can guide strategic decision-making and drive growth across various sectors. The Importance of Tracking Global Market Trends Tracking global market trends provides critical insights into consumer behavior, preferences, and purchasing patterns. These insights…

In today’s digital age, understanding consumer behavior through surveys is crucial for businesses looking to succeed. The effectiveness of these surveys often hinges on the channels used to distribute them. This article delves into the question, “which channels generate the most survey traffic?” and examines various methods that can maximize response rates and enhance overall…

In an ever-evolving marketplace, the success of a product launch is increasingly tied to a deep understanding of consumer demands and preferences. With the right insights, businesses can position themselves strategically and increase their chances of success. But can pre-launch studies improve outcomes? The answer is a resounding yes. Pre-launch studies are vital tools that…

In the rapidly changing landscape of business and consumer behaviors, knowing when to update your market analysis is crucial for making informed decisions. A comprehensive and timely market analysis allows organizations to adapt to new trends, consumer preferences, and competitive pressures, ensuring they maintain relevance and capitalize on opportunities. This article delves into the essential…

In today’s rapidly evolving marketplace, understanding consumer needs is paramount. Qualitative market research serves as a powerful tool for brands seeking deeper insights into customer behavior, motivations, and preferences. This article explores the fundamentals, methodologies, and benefits of qualitative market research while highlighting how Luth Research utilizes advanced technology to provide unparalleled insights. What is…

Effective market research is critical for understanding consumer behavior, and one of the most valuable tools at your disposal is the online survey. However, timing can significantly impact the success of your survey. In this article, we will explore when is the best time to run online surveys and how to maximize your response rates…

In an increasingly interconnected world, understanding market dynamics across different regions is paramount for businesses aiming to expand and succeed. A geographical market analysis provides invaluable insights into consumer behavior, competitive landscape, and regional demands that shape strategic decision-making. This comprehensive guide explores the importance of geographical market analysis and how it can empower organizations…

In the world of strategic planning, understanding your organization’s position is crucial for sustained growth and competitive advantage. One of the most effective tools employed in this process is SWOT analysis. The primary question arises: can SWOT analysis uncover threats? In this article, we will explore the mechanics of SWOT analysis, its relevance in identifying…

Market research is a critical component of decision-making in business, offering insights into consumer behavior, preferences, and market trends. However, it is not infallible and can sometimes yield misleading or incorrect results. Understanding why market research fails sometimes can help businesses optimize their strategies and improve research outcomes. Below are some common reasons for failure…