January 21, 2026

In today’s competitive marketplace, understanding consumer sentiment has never been more important. Organizations are increasingly turning to Voice of Customer (VoC) data to gain insights into customer experiences, opinions, and expectations. But why collect Voice of Customer data? This article delves into the nuances of VoC data collection and its critical role in shaping business…

Understanding what data is needed for a market study is crucial for businesses aiming to make informed decisions based on consumer behavior and market dynamics. A well-conducted market study leverages various types of data to derive actionable insights. This article outlines the essential data types required for effective market research and how they contribute to…

User experience studies are essential for businesses seeking to understand and enhance the interactions consumers have with their products or services. At Luth Research, we leverage cutting-edge methodologies and technology to conduct comprehensive user experience studies that deliver actionable insights. What is a User Experience Study? A user experience study explores how users interact with…

In the ever-evolving landscape of business, understanding consumer behavior and market dynamics is crucial for making informed decisions. This is where primary research plays a pivotal role. But why is primary research used? This article explores the significance of primary research, its advantages over secondary research, and its impact on business strategies. Understanding Primary Research…

In today’s highly competitive marketplace, effective pricing strategies are crucial for business success. Organizations constantly seek ways to optimize prices to maximize profits while remaining attractive to consumers. The question arises: can market research help in pricing decisions? The answer is a resounding yes. Utilizing comprehensive market research enables businesses to make data-driven pricing decisions…

In the dynamic world of marketing, understanding your audience is crucial for success. One of the most effective ways to gain insights into consumer behavior and preferences is through market research. However, many people often find themselves asking, “What is primary vs secondary market research?” This guide will clarify the differences between these two essential…

Market research is a vital tool for businesses seeking to understand their target audience, evaluate market trends, and inform strategic decision-making. The methodology applied within market research is crucial for ensuring accurate insights. This article delves into the common methodologies used in market research, with a focus on how they aid in providing actionable data….

As businesses continue to evolve, understanding consumer behavior has never been more crucial. The millennial behavior study offers a detailed exploration of this generation, helping brands tailor their strategies effectively. With their distinct preferences and shopping habits, millennials are reshaping the market landscape, making it essential for researchers and marketers to grasp their nuances. What…

In today’s rapidly evolving business landscape, executing a thorough market study has become an essential cornerstone for companies aiming to succeed. A market study provides critical insights into consumer behavior, market trends, and competitive landscapes, empowering organizations to make informed decisions and strategize for future growth. What is a Market Study? A market study refers…

In today’s fast-paced business environment, a thorough company market assessment is essential for organizations seeking to navigate challenges, seize opportunities, and drive informed decision-making. Understanding your market landscape provides valuable insights into consumer behavior, competitive dynamics, and potential growth areas. This guide delves into the intricacies of conducting a robust market assessment, ensuring that your…