January 10, 2026

Customer churn is a critical topic for businesses aiming to enhance customer retention and maintain profitability. Understanding which customers are most likely to churn can significantly inform strategies to improve loyalty and engagement. Understanding Customer Churn Customer churn, or attrition, refers to the phenomenon where customers stop doing business with a brand or service. Identifying…

Tracking industry benchmarks is crucial for organizations that strive to maintain a competitive edge and foster sustainable growth. By understanding the standards established by industry leaders, businesses can evaluate their performance, identify areas for improvement, and refine their strategies. This article delves into the reasons why tracking industry benchmarks is essential and highlights the benefits…

Surveys are essential tools for gathering insights and understanding consumer behavior. Organizations employ surveys to collect various types of data that help inform business decisions. In this article, we will examine the types of data collected in surveys and highlight the significance of this information in market research. Understanding Survey Data When it comes to…

Marketing survey research plays a crucial role in understanding consumer behavior and preferences, enabling businesses to tailor their strategies effectively. In today’s competitive landscape, leveraging insights from comprehensive surveys can guide important business decisions, enhance customer experiences, and drive growth. What is Marketing Survey Research? Marketing survey research involves the systematic collection, analysis, and interpretation…

In today’s fast-paced market, organizations constantly strive for an edge, and industry benchmarking reports have become essential in achieving that goal. These reports provide a vital framework for businesses to compare their performance against industry standards and competitors, enabling informed strategic decisions that drive growth. What Are Industry Benchmarking Reports? Industry benchmarking reports are comprehensive…

In today’s competitive market, understanding consumer behaviors is pivotal for businesses aiming to enhance their products and services. Customer preference surveys have emerged as a powerful tool for obtaining insights into what drives purchasing decisions. This article delves into the importance of these surveys and how they can benefit your business strategy. What Are Customer…

In today’s competitive landscape, making informed decisions is crucial for any business. One of the key tools at your disposal is the annual market analysis report. These comprehensive documents provide invaluable insights into market trends, consumer behavior, and competitive dynamics, enabling businesses to formulate strategies that drive growth and innovation. At Luth Research, we specialize…

In the competitive landscape of modern business, conducting a market study is essential to understand consumer needs, preferences, and market dynamics. One of the most critical steps in this process is determining what questions to ask in a market study. The right questions provide actionable insights that can guide product development, marketing strategies, and customer…

In today’s fast-paced digital environment, understanding consumer behavior is crucial for brands aiming to succeed. One of the most effective methods to gather insights from target audiences is through mobile surveys. But what are mobile survey tools and how can they enhance research efforts? In this article, we will delve into the definition, benefits, and…

In the realm of survey research, the question of why are incentives used in survey research? is pivotal for researchers and businesses aiming to gather reliable data from their target audiences. Incentives have become integral to the survey process, influencing both the response rates and the quality of the information gathered. The Importance of Incentives…