Margie Strickland

In the competitive landscape of modern marketing, understanding the nuances of branding is crucial for success. A brand positioning statement serves as a cornerstone for establishing a brand’s identity, making it imperative for marketers to grasp its significance and learn how to craft one effectively. Understanding the Definition of a Brand Positioning Statement A brand…

Innovative companies recognize the importance of understanding their most engaged consumers, often referred to as lead users. These individuals not only adopt new ideas ahead of the broader market but also play a crucial role in shaping product development. In this article, we will explore how to conduct a lead user innovation study to harness…

In the rapidly evolving landscape of digital marketing, a crucial question arises: will generative engine optimization (GEO) be more important than SEO? As businesses seek to enhance their online presence, understanding these trends is essential for staying competitive. Understanding Generative Engine Optimization (GEO) What is Generative Engine Optimization? Generative Engine Optimization refers to techniques aimed…

In today’s competitive landscape, understanding consumer perceptions is critical for brands seeking to enhance their marketing strategies and improve overall brand effectiveness. A perception gap analysis serves as a vital tool in identifying discrepancies between how consumers perceive a brand versus how the brand wishes to be viewed. This analysis not only helps marketers refine…

In the rapidly evolving world of technology, understanding user behaviors, motivations, and needs is paramount for success. One effective method for gaining deep insights is through ethnographic research. This article explores when to use ethnographic research in tech, the benefits it offers, and how it can inform product development and marketing strategies. Understanding Ethnographic Research…

In today’s digital landscape, local search rankings play a pivotal role in how businesses attract customers to their physical locations. Understanding who the main competitors are for local search rankings is crucial for marketers and business owners aiming to enhance their online visibility. This article delves into the competitive landscape of local search, analyzing the…

The recent global pandemics have significantly altered consumer behaviors, making the understanding of these changes vital for businesses and researchers alike. In this article, we explore where to find data on the impact of pandemics on behavior. Understanding these trends can help organizations adapt their strategies, ensuring they can meet evolving consumer needs. Understanding the…

In today’s rapidly evolving marketplace, consumer behavior has become increasingly complex. The traditional linear model of the consumer journey is no longer sufficient to capture the multifaceted paths that customers take when interacting with brands. Understanding non-linear consumer journeys is essential for marketers, as it allows them to create more engaging and effective strategies. What…

The buy-now-pay-later (BNPL) option has rapidly become a popular payment method, enabling consumers to make purchases and pay over time. Understanding who are the most frequent users of buy-now-pay-later (BNPL) can offer valuable insights for businesses aiming to tailor their strategies and offerings. Demographic Insights into BNPL Users Recent studies reveal diverse demographic profiles among…