Margie Strickland

In the realm of research involving human participants, the need for safeguarding ethical standards cannot be overstressed. This reliance on ethical oversight often leads to the question: when is an institutional review board (IRB) needed? Understanding the parameters that govern the need for an IRB is critical for researchers, institutions, and sponsors alike. Understanding Institutional…

In the realm of market research, surveys are a crucial tool for understanding consumer behaviors and preferences. However, one of the significant challenges researchers face is the issue of redundant questions, which can lead to survey fatigue and skewed results. Implementing effective survey logic is vital for enhancing the quality of data collected. This article…

The transition to electric vehicles (EVs) has garnered significant attention in recent years, particularly as cities and states strive for sustainability. However, when it comes to rural areas, the question arises: where is the “tipping point” for EV adoption? This article explores the key factors that influence EV adoption in rural communities and identifies the…

As the world becomes increasingly digital, the way we gather public opinion also advances. A growing question among market researchers is, can mobile-first surveys reach rural populations effectively? This inquiry lies at the intersection of technology, accessibility, and consumer behavior, compelling market researchers to consider the unique attributes of rural demographics. This article explores the…

In today’s highly competitive market, brands like Luth Research are continually seeking innovative methods to enhance customer experience and minimize buyer’s remorse—an emotion that can significantly impact sales and brand loyalty. One of the most transformative technologies employed is augmented reality (AR). This article explores why brands utilize augmented reality to alleviate buyer’s remorse and…

In today’s rapidly evolving digital landscape, conducting remote focus groups has become an essential method for gathering qualitative insights from diverse populations. Understanding which digital tools facilitate remote focus groups can empower researchers and organizations to implement effective strategies for data collection, engagement, and analysis. Key Digital Platforms for Remote Focus Groups When considering which…

As organizations worldwide continue to expand their digital footprints, the importance of global data privacy compliance cannot be overstated. With regulatory frameworks evolving rapidly, understanding and implementing comprehensive data privacy strategies is essential for businesses aiming to protect consumer information and maintain trust. Understanding Global Data Privacy Compliance Definition of Global Data Privacy Compliance Global…

As the consumer landscape evolves, trends like “quiet luxury” have emerged, significantly affecting mass-market brands. Understanding how to measure the impact of these trends is vital for industry players aiming to adapt and thrive. This article delves into the strategies and methodologies that effectively quantify this influence. Understanding Quiet Luxury Quiet luxury refers to understated…

In today’s dynamic business landscape, tracking sub-segment growth rates is crucial for companies aiming to maintain a competitive edge. By focusing on specific market segments, organizations can leverage insights to drive strategic decisions that foster growth and profitability. This article explores the importance of sub-segment growth rates, the factors influencing them, and how businesses can…

In the ever-changing landscape of consumer behavior, understanding “why customer personas evolve over time” is crucial for businesses striving to maintain relevance and effectiveness in their marketing strategies. Customer personas, which are semi-fictional representations of target customers based on data and insights, can transform significantly as market conditions, consumer preferences, and technology change. This article…