Janeen Hazel

In recent years, a fundamental shift has occurred in the way B2B buyers approach vendor relationships. Increasingly, they seek to understand not just the products and services offered, but also the underlying vendor culture. This evolution raises an essential question: why do B2B buyers care about vendor culture more than before? Understanding Vendor Culture Vendor…

Building a high-performing research team is a crucial step for any organization aiming to drive innovation, enhance decision-making, and gain a competitive advantage. However, identifying the right resources to assemble this team can often be a complicated process. In this article, we will explore various resources and strategies, addressing key questions such as “where to…

Urban farming is emerging as a transformative approach to food production, sustainability, and economic development. As cities expand and the demand for local food grows, the question arises: will urban farming research attract significant venture capital? This article explores the opportunities, challenges, and the pivotal role of market research in driving investment in urban agriculture…

In today’s dynamic business landscape, understanding which market trends are driven by regulatory changes is vital for companies aiming to navigate complexities and seize opportunities. Market regulations can significantly affect consumer behavior, industry stability, and overall economic conditions. This article delves into how regulatory changes spur specific market trends, providing insights for decision-makers and business…

Complex survey logic plays a critical role in crafting effective surveys that yield insightful data. By understanding and implementing intricate survey pathways, researchers can enhance the reliability of their findings, leading to more effective decision-making. In this article, we will explore the depth and intricacies of complex survey logic, its advantages, and its applications in…

In the dynamic world of market analysis, understanding how trends relate to one another is crucial for making informed business decisions. A key concept in this area is the correlation in market trends, which can offer valuable insights into consumer behavior, market performance, and future opportunities. This article dives into what correlation means in this…

In the evolving landscape of market research, computer-assisted interviewing (CAI) has emerged as a game-changing technology. This method enhances the data collection process and improves the quality and reliability of research findings. At Luth Research, we leverage advanced technologies like ZQ Intelligence™ to optimize CAI, offering clients deeper insights into consumer behavior. The Evolution of…

Customer churn, or the process of losing customers, poses significant challenges for businesses across industries. Understanding where are the most common reasons for customer churn is essential for developing effective retention strategies. Companies that grasp the driving factors behind customer attrition can implement targeted interventions to enhance customer loyalty, reduce churn rates, and ultimately maximize…

In the fiercely competitive retail environment, packaging plays a crucial role in capturing consumer attention. Brands continuously seek innovative packaging designs that enhance shelf-impact scores, significantly influencing purchasing decisions. This article delves into the effective packaging designs that have demonstrated substantial improvement in these scores and how they can be strategically utilized. Understanding Shelf Impact…

A product concept statement is a foundational document that captures and articulates the essence of a new product idea. It serves as a pivotal guide within the product development process, enabling teams to align their vision, verify feasibility, and evaluate potential market impact. In essence, it provides a comprehensive overview of the product concept, ensuring…