Janeen Hazel

In today’s dynamic market, understanding consumer preferences and accurately evaluating competitive positioning is crucial for success. One powerful method to achieve this is through **max-diff scaling**. This article delves into how to use max-diff scaling for competitive benchmarking, offering insights into its application, advantages, and best practices for implementation. ## Understanding Max-Diff Scaling ### What…

The Software as a Service (SaaS) industry is a dynamic sector that has seen substantial growth in recent years. As businesses increasingly shift to cloud-based solutions, knowing who the top-tier competitors in the SaaS space are becomes crucial for market participants. This article delves into the leading companies in this sector, examining their unique offerings…

The Value Proposition Canvas is a powerful tool that assists businesses in designing products and services that truly resonate with their target audience. By honing in on both customer segments and value propositions, it provides a structured way to visualize, articulate, and refine what you offer, ensuring that it meets the needs and desires of…

In today’s competitive marketplace, understanding your customers’ needs is vital. Effective companies recognize the importance of utilizing **voice-of-the-customer (VoC)** data to mold and adapt their product roadmaps. In this article, we will explore how to use voice-of-the-customer data to drive product roadmaps and ensure that your offerings align with market demands. ## Understanding Voice-of-the-Customer Data…

Informed consent is a fundamental component of ethical research involving human participants. It ensures that participants are fully aware of the nature of a study, its potential risks, benefits, and their right to withdraw at any time. At Luth Research, we prioritize informed consent as part of our commitment to ethical research practices and data…

In the rapidly evolving landscape of digital advertising, understanding how to effectively measure attention as a primary KPI for video ads is crucial. Marketers need reliable insights to assess the effectiveness of their campaigns and ensure they resonate with their target audience. This guide outlines effective strategies and methodologies, emphasizing the importance of attention in…

Projective techniques have increasingly become a vital aspect of qualitative research, particularly in interviews aimed at uncovering hidden motivations and attitudes. This article explores **why use projective techniques in interviews** and delves into their benefits, effectiveness, and applications in gathering deeper insights. ## What Are Projective Techniques? Projective techniques are methodologies in qualitative research that…

Marketing is no longer solely about creativity; it’s now grounded in the principles of decision science. This approach recognizes that understanding consumer behavior is essential for creating impactful marketing strategies. By leveraging decision science in marketing, companies can analyze data and draw actionable insights that drive consumer engagement and boost ROI. ## What is Decision…

Time-series analysis is an essential statistical technique used to analyze market share data over different periods. By examining this data, businesses can identify trends, seasonal variations, and cyclical patterns that inform strategic decisions. In this article, we will explore how to perform a time-series analysis on market share data, highlighting effective methods and providing practical…

As the digital landscape continues to evolve, developing a robust and compliant approach to retargeting is critical. In 2026, building a “privacy-first” retargeting strategy is not just a trend but a necessity for brands seeking to engage consumers effectively while respecting their privacy. This guide will outline essential steps and considerations for marketers aiming to…