March 2026

As we move closer to 2026, the digital marketing landscape is poised for significant transformations. One emerging metric that marketers and researchers should be focused on is the visibility of “AI agents.” Understanding why “AI-agent” visibility is a new SEO KPI for 2026 can help companies optimize their strategies for greater engagement and improved performance….

Merger and acquisition activities can significantly reshape business landscapes, providing opportunities for growth, market expansion, and enhanced competitive advantage. However, successful post-merger integration hinges on a solid foundation of research and analysis. Understanding how to perform a situational analysis for a post-merger integration is critical for decision-makers and business leaders to align strategies and achieve…

In the landscape of modern marketing, understanding where B2B decision-makers engage socially can provide significant advantages for brands and marketers. With the growth of digital platforms, knowing where to connect is pivotal for effective outreach and relationship building. Understanding B2B Decision-Makers’ Engagement on Social Platforms B2B decision-makers are crucial in influencing purchasing decisions within their…

In today’s competitive research environment, effective recruitment screener design plays a crucial role in gathering quality data. From identifying the right participants to enhancing the reliability of survey results, this process is essential for any research initiative. At Luth Research, we specialize in creating tools and methodologies that rely on sound recruitment principles. Understanding Recruitment…

In recent years, the rise of niche marketplaces has significantly reshaped the retail landscape. As we look to 2026, it is essential to understand why these specialized platforms are expected to outperform general retailers. This analysis highlights the factors contributing to the success of niche marketplaces and how they cater to the evolving needs of…

In the competitive landscape of B2B subscription models, understanding pricing benchmarks is vital for strategic planning and long-term success. Businesses constantly seek information on how their pricing compares to industry standards. This article explores where to find reliable pricing benchmarks specific to B2B subscription models, providing insights into how to leverage these benchmarks for competitive…

In today’s rapidly changing digital landscape, understanding consumer behavior is paramount for brands, especially when targeting Gen Z. With this demographic being the first to grow up with technology at their fingertips, utilizing a mobile-first survey strategy is essential. This approach not only aligns with their usage patterns but also enhances data quality and engagement….

In the evolving landscape of market research, understanding consumer behavior is crucial to successful marketing strategies. When it comes to gathering insights, many have debated the effectiveness of traditional surveys versus more immersive methodologies. This article explores why ethnographic immersion is better than surveys, illuminating the distinct advantages of this approach in capturing the richness…

Focus group moderators serve a crucial role in qualitative research, guiding discussions that yield valuable insights for businesses. Yet, the effectiveness of these moderators significantly hinges on their specialized training. Understanding why focus group moderators require this specialized training is essential for ensuring fruitful discussions and actionable outcomes. The Importance of Specialized Training for Focus…

In the ever-evolving landscape of market research, the challenge of limited sample sizes persists. Organizations often find themselves in a position where obtaining sufficient data from traditional methods is not feasible. This is where synthetic data comes into play, offering a viable solution for enhancing research methodologies. In this article, we delve into the intricacies…