March 2026

The rise of subscription models is transforming how consumers access household essentials. In recent years, more brands have embraced this approach to enhance customer loyalty, streamline purchasing processes, and ultimately drive sales. This article unpacks the key trends in subscription models for household essentials, shedding light on how businesses can effectively tap into this growing…

In recent years, a fundamental shift has occurred in the way B2B buyers approach vendor relationships. Increasingly, they seek to understand not just the products and services offered, but also the underlying vendor culture. This evolution raises an essential question: why do B2B buyers care about vendor culture more than before? Understanding Vendor Culture Vendor…

In today’s marketplace, where consumers are more informed and discerning than ever, the concept of brand purpose has gained significant traction. Companies are increasingly encouraged to define their core mission beyond just profit-making, aligning their operations with social, environmental, and community outcomes. However, a critical question arises: why is “brand purpose” only effective when it’s…

In today’s competitive market landscape, businesses continually strive to enhance their bottom line. One critical aspect of this focus is understanding when customer retention becomes more cost-effective than customer acquisition. Identifying the situations where retaining existing customers is cheaper can lead to more strategic resource allocation and improved profitability. Understanding Customer Acquisition vs. Retention Customer…

The “silver economy” refers to the economic opportunities arising from the increasing population of older adults, often defined as those aged 50 and older. This demographic shift presents unique challenges and opportunities for businesses, governments, and society. Understanding who the key personas in the silver economy are is crucial for organizations looking to connect with…

Building a high-performing research team is a crucial step for any organization aiming to drive innovation, enhance decision-making, and gain a competitive advantage. However, identifying the right resources to assemble this team can often be a complicated process. In this article, we will explore various resources and strategies, addressing key questions such as “where to…

In the intricate world of B2B purchasing, understanding the roles within a buying group is crucial for businesses looking to optimize their marketing strategies. A key player in this dynamic is the influencer, whose impact can significantly shape the decision-making process. This article explores who the influencer is within a B2B buying group, their function,…

Urban farming is emerging as a transformative approach to food production, sustainability, and economic development. As cities expand and the demand for local food grows, the question arises: will urban farming research attract significant venture capital? This article explores the opportunities, challenges, and the pivotal role of market research in driving investment in urban agriculture…

Surveys are a critical tool for gathering consumer insights, but not all feedback comes in neat and tidy packages. Unstructured survey feedback, comprised of open-ended responses and free-text comments, offers rich qualitative data that can provide deeper insights into customer opinions, experiences, and emotions. Understanding why analyze unstructured survey feedback is vital for organizations aiming…

As we move into 2026, brands are seeking innovative advertising strategies to engage consumers effectively. Traditional pop-up ads, once a favored approach, have been declining in efficacy due to user annoyance and increasing browser restrictions. As a result, brands must explore alternatives that provide a seamless experience while maximizing engagement. This article discusses viable “pop-up”…