February 2026

Entering a new market can be a pivotal moment for any organization. Companies must employ strategic thinking to mitigate risks and optimize their chances for success. Understanding when to use a research-based market entry strategy is crucial for informed decision-making and effective planning. The Importance of Research in Market Entry Choosing the right entry strategy…

In research, understanding what constitutes a statistically significant sample is crucial for generating reliable and valid results. A statistically significant sample helps researchers make informed decisions based on data rather than assumptions or chance. This article delves into the key facets of defining a statistically significant sample, its importance, and how to achieve it effectively….

In today’s competitive landscape, consumers increasingly seek authenticity and connection from the brands they support. This raises a critical question: can a brand’s “purpose” be more than just a marketing slogan? The answer lies in the alignment of a brand’s mission with its actions, values, and the real impact it has on society. This article…

Capturing the attention of your audience and effectively communicating research findings is essential for researchers, marketers, and businesses. Short-form video has emerged as a powerful tool in this regard, allowing you to summarize complex data in an engaging and digestible format. In this guide, we will explore the methods and benefits of using short-form video…

In the ever-evolving landscape of social media, the concept of brand safety is becoming increasingly critical, especially in decentralized social media environments. But what is “brand safety” in this context, and why does it matter for businesses, marketers, and consumers alike? Understanding Brand Safety Brand safety refers to the measures taken to protect a company’s…

In the realm of research involving human participants, the need for safeguarding ethical standards cannot be overstressed. This reliance on ethical oversight often leads to the question: when is an institutional review board (IRB) needed? Understanding the parameters that govern the need for an IRB is critical for researchers, institutions, and sponsors alike. Understanding Institutional…

In today’s fast-paced market landscape, businesses are increasingly reliant on sophisticated techniques like macro-trend extrapolation to inform strategic decisions. This method enables companies to analyze consumer behavior at a macro level and forecast future trends based on historical data and emerging patterns. What is Macro-Trend Extrapolation? Macro-trend extrapolation involves evaluating comprehensive data sets to identify…

In today’s competitive landscape, organizations are continuously striving for operational excellence to remain agile and efficient. Understanding the link between research operational excellence and strategic decision-making is crucial for businesses aiming to enhance their performance and drive innovation. At Luth Research, we specialize in going beyond traditional metrics to help organizations capture valuable insights that…

In the realm of market research, surveys are a crucial tool for understanding consumer behaviors and preferences. However, one of the significant challenges researchers face is the issue of redundant questions, which can lead to survey fatigue and skewed results. Implementing effective survey logic is vital for enhancing the quality of data collected. This article…

Mystery shopping audits are crucial for businesses eager to evaluate customer service, product quality, and operational efficiency. Discover how to conduct a mystery shopping audit effectively to gain valuable insights into your business’s performance. Understanding Mystery Shopping Audits Mystery shopping involves sending trained evaluators, known as mystery shoppers, into a business to assess various aspects…