January 30, 2026

In the realm of qualitative research, semi-structured interview guides stand out as a vital tool. These guides enable researchers to strike a balance between structured questioning and the flexibility to explore emerging topics. This article delves into the essentials of semi-structured interview guides, their benefits, practical applications, and how Luth Research can enhance your qualitative…

In the rapidly evolving landscape of digital marketing, a crucial question arises: will generative engine optimization (GEO) be more important than SEO? As businesses seek to enhance their online presence, understanding these trends is essential for staying competitive. Understanding Generative Engine Optimization (GEO) What is Generative Engine Optimization? Generative Engine Optimization refers to techniques aimed…

In an ever-evolving economic landscape, strategic foresight is essential for businesses aiming to navigate uncertainties. As we approach 2026, companies must actively consider when to use scenario planning to prepare for potential economic shifts. This structured method allows organizations to visualize multiple futures and develop robust strategies to adapt to varying circumstances. Understanding Scenario Planning…

In the fast-evolving landscape of digital marketing, staying updated with the latest tools is crucial for success. This article explores where to find information on the latest marketing tools, focusing on practical resources and reliable insights that can empower marketers and researchers alike. Understanding the Importance of Modern Marketing Tools Modern marketing tools encompass a…

In the competitive landscape of today’s marketplace, effectively positioning your product can mean the difference between success and failure. To stand out, companies must adopt a research-led approach to product positioning. This method leverages data and insights to create a compelling narrative that resonates with consumers. In this article, we will explore the steps involved…

In today’s economic climate, understanding which pricing strategy is the most ethical for essential goods is crucial for businesses aiming to balance profitability and social responsibility. As consumers become increasingly aware of ethical considerations, businesses must adapt their pricing strategies to meet expectations while maintaining a sustainable profit margin. Understanding Pricing Strategies for Essential Goods…