December 2025

Deciding which market research firm to engage for your business’s needs is crucial in an ever-evolving marketplace. The right partner can provide valuable insights to drive your strategies and effectively reach your target audience. In this guide, we will explore essential considerations and characteristics that can help you determine the ideal market research firm for…

In today’s data-driven world, understanding consumer behavior is crucial for every business aiming for sustainable growth. Marketing and research companies play a pivotal role in providing the insights necessary to make informed decisions. By leveraging advanced methodologies and technologies, these companies help businesses understand their audiences, measure the effectiveness of their marketing efforts, and refine…

In the realm of data collection and consumer insights, understanding what tools are best for online surveys is crucial for obtaining accurate and actionable feedback. Whether you’re a small business or a large enterprise, selecting the right survey tool can significantly impact the quality of your research. This article will explore various online survey tools,…

In today’s competitive landscape, advertising market research has become an indispensable tool for brands aiming to optimize their marketing efforts and drive measurable results. By understanding consumer behavior and preferences, businesses can craft targeted advertising strategies that resonate with their audiences. In this article, we explore the importance of advertising market research, its key methodologies,…

Demographic research is a critical component for brands seeking to understand their audience and enhance their marketing strategies. By analyzing data related to attributes such as age, gender, income, and education, businesses can tailor their offerings, optimize advertising efforts, and foster deeper connections with their customers. At Luth Research, we specialize in permission-based, cross-platform consumer…

In an ever-evolving marketplace, organizations must rely on accurate and timely information to make informed decisions. Industry insight surveys are pivotal tools that provide actionable data on market trends, consumer preferences, and competitive dynamics. At Luth Research, we specialize in delivering comprehensive insights that empower businesses to navigate their industries effectively. What Are Industry Insight…

In an increasingly interconnected world, effective decision-making hinges on the availability of accurate data and insights. Global market intelligence serves as a cornerstone for businesses looking to thrive in competitive landscapes. This article delves into the significance of global market intelligence, its components, benefits, and how organizations can leverage it to enhance their business operations…

In today’s competitive marketplace, the ability to derive meaningful insights from customer relationship management (CRM) data analysis is critical for businesses seeking to enhance customer engagement and drive growth. By leveraging CRM data effectively, organizations can not only understand their customers better but also optimize their marketing strategies for maximum impact. Understanding CRM Data Analysis…

In the dynamic landscape of market research and digital measurement, understanding your audience is crucial for success. One fundamental tool for this is the customer persona. But how do you know when to update customer personas? In this article, we’ll explore key indicators, the impact of digital trends, and the importance of continual assessment, providing…

In the fast-paced world of marketing, understanding the competitive landscape is crucial for success. Competitive analysis in marketing is the systematic evaluation of your competitors’ strategies, strengths, and weaknesses. This analysis helps businesses identify opportunities, manage threats, and ultimately shape their own marketing strategies to gain a competitive edge. Understanding Competitive Analysis in Marketing Definition…