Sean McKenna

Understanding consumer perceptions and attitudes towards brands is crucial for marketers. However, a common pitfall in brand studies is the halo effect. This cognitive bias can skew results and lead to misinformed decisions. In this article, we explore why the halo effect is a risk in brand studies and how companies can mitigate its impact…

In an ever-evolving marketplace, businesses must be agile and responsive to thrive. Adaptive market strategies are essential in allowing organizations to not just survive but flourish amidst change. This article explores the importance, benefits, and implementation of these strategies while providing insights on how to successfully adapt to market fluctuations. Understanding Adaptive Market Strategies What…

In an increasingly interconnected world, digital applications (apps) must cater to a diverse user base with varying needs. As such, understanding what are “inclusive design” benchmarks for global apps is essential for creating more user-friendly and accessible products. This article delves into the characteristics and criteria that define inclusive design benchmarks, ensuring that your app…

Neuro-Linguistic Programming (NLP) has surged in popularity over recent decades as a powerful methodology for personal development, therapy, and communication. As the field continues to evolve, discerning high-quality training and insights comes down to knowing who the leading experts are. This article explores the most influential figures in NLP, their contributions, and the impact they’ve…

Understanding customer service is crucial for businesses aiming to optimize their market presence. A central question for organizations today is, which customers are over-served or under-served? This inquiry can unveil significant opportunities for improvement and yield actionable insights that inform marketing strategies, customer alliances, and product offerings. At Luth Research, we leverage sophisticated methodologies to…