Sean McKenna

When conducting a global survey, one of the most critical decisions you face is determining which language should be used. The language choice directly impacts data accuracy, participant engagement, and ultimately the success of the research outcomes. This article explores the considerations involved in choosing the appropriate language for your global survey. Importance of Language…

In-home usage trials (IHUTs) are a pivotal aspect of market research, providing organizations valuable insights into consumer habits and preferences. Understanding when to conduct in-home usage trials can significantly impact product development, marketing strategies, and overall business success. This article delves into the advantages of IHUTs and the optimal timing for implementing these trials in…

The shift towards digital solutions has revolutionized how companies gather insights. Among the most effective tools available are online survey platforms, which allow organizations to efficiently collect data, engage respondents, and drive informed decision-making. What Are Online Survey Platforms? Online survey platforms are digital tools designed to create, distribute, and analyze surveys. These platforms enable…

Survey research is a cornerstone of data collection in various fields, including marketing, social sciences, and public opinion research. As organizations seek effective ways to understand consumer sentiments and behaviors, the question arises: what is the best survey research method? In this article, we will explore various survey research methods, their features, and their benefits,…

In an era saturated with data, understanding consumer behavior has never been more critical. Packaged market research emerges as an essential tool for businesses aiming to harness actionable insights without the burden of extensive in-house research projects. With methodologies that streamline data collection and analysis, Luth Research stands ready to support brands in navigating this…

Market research methodology plays a crucial role in guiding businesses toward informed decision-making and strategic planning. By utilizing various research techniques, companies can gain deeper insights into consumer behavior, market trends, and competitive dynamics. At Luth Research, we specialize in delivering comprehensive market research solutions tailored to meet diverse business needs. What is Market Research…

In today’s fast-paced digital landscape, understanding consumer behavior has never been more crucial. With an increasing number of people accessing the internet through their smartphones, businesses must adapt their research methods accordingly. One effective approach is implementing mobile surveys. This article explores why use mobile surveys, revealing their key benefits and how they can enhance…

In today’s interconnected world, a cross-border market study is essential for businesses seeking to expand their reach beyond domestic markets. By understanding the nuances of international consumer behavior, companies can tailor their strategies to maximize success in foreign markets. What is a Cross-Border Market Study? A cross-border market study involves researching consumer preferences, market trends,…

In today’s dynamic business environment, a well-crafted market research strategy is essential for organizations aiming to understand their target market, optimize products, and drive growth. Luth Research specializes in providing insights that enhance decision-making through advanced tracking technologies and survey methodologies. Understanding Market Research Strategy A market research strategy involves the systematic collection, analysis, and…

In today’s fast-paced business landscape, understanding market dynamics is crucial for sustained success. Regular market analysis allows companies to grasp the evolving trends, consumer behaviors, and competitive shifts that affect their operations and strategic decisions. In this article, we will explore the important reasons to conduct market analysis regularly and how it contributes to informed…