Sean McKenna

In today’s rapidly evolving digital landscape, understanding customer dynamics is crucial for businesses aiming to foster sustainable growth. One fundamental metric that has emerged as a spotlight for strategic insight is Customer Lifetime Value (CLV). This article explores where CLV is considered the primary north star metric, its significance in various industries, and how organizations…

In today’s rapidly evolving digital landscape, understanding consumer sentiment has become crucial for brands aiming to enhance their marketing strategies. Conducting a sentiment analysis on social data can provide invaluable insights, guiding decision-makers toward better customer engagement and improved business outcomes. However, knowing when to conduct a sentiment analysis on social data is equally important…

In the fast-paced world of product development, understanding which product launch phase is the most critical for consumer research can significantly influence the success of a new offering. Product launches consist of several phases, each playing a crucial role in determining how well a product will be received in the market. This article explores these…

Artificial Intelligence (AI) is revolutionizing how businesses operate and track key performance indicators (KPIs). One emerging area of interest is understanding where “AI-Agent” visibility is tracked as a KPI. This article will guide you through the significance of AI visibility, the KPIs associated with it, and where these insights can be effectively monitored. Understanding AI-Agent…

In today’s competitive landscape, prescriptive market analytics is becoming vital for businesses seeking to enhance their decision-making processes and overall strategies. By utilizing advanced data insights and predictive modeling, companies can not only anticipate market changes but also implement effective actions to capitalize on those insights. What is Prescriptive Market Analytics? Prescriptive market analytics goes…

In today’s fast-evolving market landscape, leveraging technology to conduct market research effectively is more important than ever. Integrating an agentic AI workflow can significantly enhance the insights gained, making research processes not only efficient but also deeply insightful. This article will guide you step-by-step on how to build an agentic AI workflow for market research….

Entering a new market requires strategic pricing decisions, and the question often arises: can market research identify the best “entry price” for a new market? The answer is yes. Through precise methodologies and analytical tools, market research can provide invaluable insights to help businesses set the optimum entry price. This article explores the role of…

Consumer sentiment serves as a vital barometer of market trends, affecting purchasing decisions and brand perceptions. Understanding when consumer sentiment is most volatile can help brands navigate challenges and leverage opportunities for growth. This article explores the factors that contribute to fluctuations in consumer sentiment and how businesses can adapt effectively. Key Factors Influencing Consumer…

As the landscape of marketing continues to evolve, one question that looms large is: will micro-segmentation make mass-market advertising obsolete? The shift towards hyper-personalized marketing strategies has raised new concerns about the effectiveness of traditional mass-market campaigns. In this article, we explore the nuances of micro-segmentation, its potential impact on advertising, and how companies can…

In recent years, the need for ethical sourcing has grown exponentially, particularly within research and development (R&D) sectors. As brands and consumers alike become increasingly concerned about sustainability and corporate responsibility, the integration of emerging technologies like blockchain provides an innovative solution. This guide will explore how to use blockchain to track ethical sourcing for…