Margie Strickland

In the fast-paced business environment of today, brands must evolve constantly to stay relevant. A brand refresh is not just a change in logo or design; it’s an essential strategy that can revitalize your brand and enhance its connection with consumers. Understanding who should be the target for a brand refresh is crucial for maximizing…

In an increasingly competitive landscape, businesses strive to gain a competitive edge. One fundamental concept that has stood the test of time is the first-mover advantage, a phenomenon that can significantly boost a company’s market position and long-term sustainability. This article explores first-mover advantage research, its significance, the factors influencing it, and how businesses can…

In today’s rapidly evolving market landscape, brands increasingly look towards innovative methods to launch products that resonate with consumers. One such approach is leveraging crowd-sourced products. But who should be the target for a crowd-sourced product? Understanding the ideal audience for such initiatives can significantly influence success. Understanding Crowd-Sourcing in Product Development Crowd-sourcing involves obtaining…

In the world of market research, securing insights from high-value respondents can significantly elevate the quality of data collected. One effective strategy to enhance participation from these essential individuals is by offering cash incentives. In this article, we explore why using cash incentives for high-value respondents is crucial for effective market research and how it…

In today’s competitive landscape, businesses continually seek ways to enhance their subscription models. One vital tool for understanding consumer preferences is conjoint analysis, a powerful technique that enables organizations to evaluate how customers value different features of a product or service. This article will explore when to use conjoint analysis for subscription models, helping you…

In 2026, the media landscape is undergoing a significant transformation, fundamentally altering how consumers engage with information. Understanding why consumers trust creators over journalists is crucial for brands, marketers, and researchers. This article delves into this phenomenon, exploring the factors contributing to the rising trust in creators and the implications for the media and marketing…

Understanding user behavior is crucial for the success of any digital experience. One effective method employed by researchers and UX designers to enhance navigation is card sorting. This technique helps in organizing information architecture based on how users perceive and categorize content. In this article, we will explore when to use a card sorting test…

In the realm of market research, fieldwork management systems are crucial tools that streamline the process of collecting data from respondents. These systems aid in organizing the logistics of research activities, ensuring that data is gathered efficiently and accurately. Luth Research harnesses advanced technologies to enhance fieldwork management, providing unparalleled insights into consumer behavior. What…

Real-time sentiment analysis has revolutionized how businesses understand consumer opinions and emotions as they evolve. By leveraging advanced technologies, companies can now capture sentiments instantaneously, enabling timely adjustments to marketing strategies and product offerings. But who are the leading experts in this dynamic field? This article will explore the foremost professionals and researchers pushing the…

In today’s competitive advertising landscape, understanding your audience and tailoring your campaigns to meet their needs is essential for success. One crucial aspect of this process is measuring service area market potential for local ads. This practice not only informs strategic decision-making but also maximizes advertising ROI and enhances brand visibility. Understanding Service Area Market…