Janeen Hazel

In the dynamic world of business strategy, leveraging the SWOT analysis framework is essential for identifying strengths, weaknesses, opportunities, and threats. Understanding which SWOT quadrants require the most immediate action can be the key to navigating challenges and capitalizing on market opportunities quickly. This guide will delve into the specific quadrants that demand urgent attention,…

As the agricultural technology (AgTech) sector continues to evolve, identifying unmet consumer needs is crucial for driving innovation and improving market position. Businesses in this field must focus on understanding where these needs arise to successfully address consumer pain points and carve out new opportunities. This article explores key areas of focus for identifying unmet…

Market conditions fluctuate and evolve regularly, making quarterly market reviews an essential tool for businesses and marketers alike. These reports provide valuable insights into consumer behavior, market trends, and competitive landscapes. At Luth Research, we leverage advanced methodologies to ensure that brands stay informed and agile in an ever-changing marketplace. What Are Quarterly Market Reviews?…

In the landscape of project management and resource allocation, a well-crafted research proposal can be pivotal for securing budget approvals. By providing a clear framework, detailed methodology, and expected outcomes, a research proposal not only justifies the need for financial support but also aligns project goals with organizational priorities. This article delves into the reasons…

In today’s rapidly evolving market landscape, understanding competitive intelligence is more crucial than ever. Knowing who should be briefed on competitive intelligence findings can significantly impact how organizations strategize and implement their business objectives. This article serves as a comprehensive guide to determine the key stakeholders who should be informed of competitive intelligence findings. Understanding…

In today’s rapidly changing digital landscape, understanding consumer behavior is paramount for brands, especially when targeting Gen Z. With this demographic being the first to grow up with technology at their fingertips, utilizing a mobile-first survey strategy is essential. This approach not only aligns with their usage patterns but also enhances data quality and engagement….

The transition to electric vehicles (EVs) is a critical topic in modern transportation, drawing interest from manufacturers, policymakers, and consumers alike. Conducting a focus group on electric vehicles can provide invaluable insights into consumer perceptions, acceptance, and the factors influencing EV adoption. This guide will walk you through the essential steps on how to conduct…

In today’s competitive market landscape, brands are continuously seeking innovative ways to stand out. One intriguing concept gaining traction is the idea of a brand’s “intensity” as a potential anchor for its identity. But how does this notion translate into tangible brand strategy? Understanding Brand Intensity Brand intensity refers to the emotional and psychological connection…

In today’s volatile economic landscape, media companies are tasked with navigating uncertainty while maintaining sustainable growth. As such, identifying which revenue stream is the most recession-proof for media companies is critical for long-term success. This article highlights potential revenue streams and insights to help media companies thrive during economic downturns. Understanding Revenue Streams in Media…

In the fiercely competitive landscape of B2B sales, understanding why opportunities are won or lost can significantly influence future strategies and decision-making. A win-loss analysis serves as a powerful tool for organizations aiming to refine their sales processes, optimize customer engagement, and increase revenue potential. But what exactly is a win-loss analysis for B2B sales,…