Ivan Valdez

In today’s competitive landscape, understanding and acting upon customer feedback is crucial for sustained success. Voice of customer programs are essential tools that help businesses gather, analyze, and implement customer insights to improve products, services, and overall customer satisfaction. What is a Voice of Customer Program? A voice of customer program encompasses a collection of…

In today’s competitive marketplace, understanding which needs are unmet in your customer base is crucial for driving growth and innovation. By addressing these gaps, companies can enhance customer satisfaction, build brand loyalty, and ultimately improve their bottom line. In this article, we will explore methods to identify unmet customer needs and discuss how leveraging consumer…

Understanding and targeting high-value customer segments can significantly enhance a business’s strategic focus and improve overall performance. By identifying specific groups of customers who offer the most value, businesses can tailor their marketing efforts and product offerings for maximum impact. In this article, we will explore what high-value customer segments are, why they matter, and…

Demographic research is a critical component for brands seeking to understand their audience and enhance their marketing strategies. By analyzing data related to attributes such as age, gender, income, and education, businesses can tailor their offerings, optimize advertising efforts, and foster deeper connections with their customers. At Luth Research, we specialize in permission-based, cross-platform consumer…

In the fast-paced world of marketing, understanding the competitive landscape is crucial for success. Competitive analysis in marketing is the systematic evaluation of your competitors’ strategies, strengths, and weaknesses. This analysis helps businesses identify opportunities, manage threats, and ultimately shape their own marketing strategies to gain a competitive edge. Understanding Competitive Analysis in Marketing Definition…

Entering a new market is a critical decision for any business. The choice can lead to growth or risk significant losses. Understanding which market should we enter based on research is essential for making informed, strategic decisions. Leveraging comprehensive data and insights allows companies to navigate this complex landscape effectively. Understanding Market Entry Before diving…

In today’s competitive business environment, understanding the complexities of market dynamics before launching a product is essential for success. Go-to-market research provides critical insights that shape product development, marketing strategies, and overall business objectives. This article explores why go-to-market research is key for product launch and how it can significantly influence your product’s fate in…

In today’s dynamic market landscape, understanding pricing models is crucial for businesses striving to optimize their revenue and maintain competitiveness. Various pricing models can significantly affect profit margins, customer acquisition, and overall market share. This article explores the predominant pricing models that lead the market and examines their effectiveness in driving business success. Understanding Pricing…

In today’s fast-paced and competitive business environment, understanding market dynamics is crucial for success. Market analysis consultants play a vital role in helping organizations navigate complex market landscapes by providing in-depth insights and analysis. At Luth Research, our expertise in consumer behavior tracking and market research empowers businesses to make informed strategic decisions. The Role…

In the rapidly evolving software as a service (SaaS) landscape, understanding your customers is paramount. SaaS customer research unearths critical insights that drive product development, marketing strategies, and customer retention. By leveraging advanced methodologies and tools, businesses can enhance their service offerings and improve customer satisfaction. What is SaaS Customer Research? SaaS customer research encompasses…