March 2026

In today’s fast-paced digital landscape, consumer behavior has evolved dramatically, leading to the emergence of what we now call micro-moments. Micro-moment research provides brands with critical insights into these fleeting yet impactful interactions that can significantly influence purchasing decisions. At Luth Research, we specialize in harnessing data to capture the essence of these moments and…

LinkedIn has evolved beyond a simple networking platform to become a powerful hub for professionals and businesses to connect. Understanding which customer segments are most active on LinkedIn can significantly enhance your marketing strategies and engagement efforts. In this article, we delve into the primary customer demographics utilizing LinkedIn, offering insights that can elevate your…

In today’s digital landscape, businesses are continuously seeking ways to maximize the return on their investments (ROI) in social media. Understanding which metrics are used to measure social media ROI is essential to effectively evaluate the value these platforms bring to your brand. Let’s explore the key metrics and methodologies that can help businesses quantify…

Referral programs have gained traction as a powerful marketing strategy. Many brands are keen to understand why referral programs work better in niche communities. This article explores the underlying reasons and dynamics that make these programs particularly effective in more specialized settings. Understanding Niche Communities What Constitutes a Niche Community? A niche community is typically…

Understanding user experience and website navigation is crucial for enhancing online platforms. One effective method utilized in this domain is tree testing. This article explores what a tree testing study is, its implementation, benefits, and how it can optimize digital environments. What is Tree Testing? Tree testing is a usability technique that evaluates the effectiveness…

In the fast-paced world of marketing and branding, understanding which brand association is the “stickiest” in consumer minds is paramount for businesses striving to create lasting connections with their audiences. Sticky brand associations—those that resonate deeply and persistently in the consumer psyche—play a pivotal role in influencing consumer behavior, choices, and loyalty. In this article,…

Physical retail spaces play a crucial role in developing consumer relationships and enhancing their purchasing experiences. One vital aspect of retail that has gained attention is the “return of touch.” This concept refers to the physical interaction between customers and products, contributing significantly to consumer satisfaction and brand loyalty. Understanding how to measure “the return…

Understanding how to accurately size a market is crucial for businesses looking to launch new products or expand their services. One effective method is the bottom-up market sizing approach. This technique focuses on estimating the market size through detailed analysis of individual segments, allowing for a more precise understanding of potential revenue and consumer demand….

When designing surveys to gauge consumer sentiment, one of the most pivotal decisions researchers face is the choice between a 5-point and a 7-point survey scale. Understanding which survey scale is better for emotional depth can significantly enhance the accuracy of insights gathered in market research. Understanding Survey Scales What is a 5-Point Survey Scale?…

In today’s competitive market landscape, understanding customer behavior is crucial for sustaining growth. Predictive churn analytics emerges as a vital tool in this endeavor, providing companies with the insights they need to minimize customer attrition. This innovative approach allows businesses to analyze customer data, predicting which clients are at risk of leaving, thereby enabling targeted…