March 2026

The subscription economy is evolving rapidly, introducing both opportunities and challenges for businesses across various sectors. As companies aim for longer customer relationships and higher retention rates, understanding where customer churn is highest in the 2026 subscription economy becomes crucial. This article delves into the dynamics of customer churn, its implications, and the critical sectors…

In an increasingly complex business landscape, organizations face unique challenges as they plan for the future. As we approach 2026, the question arises: why use a research-based strategic roadmap for 2026? Crafting a roadmap grounded in research not only aligns your organization’s vision with actionable insights but also empowers you to make informed decisions that…

In the fast-paced digital landscape, understanding user experience (UX) for mobile applications is paramount. A mobile app UX study examines how users interact with an app, uncovering insights that can lead to better design, increased user satisfaction, and ultimately improved retention rates. This article delves into the core components of a mobile app UX study,…

In the competitive landscape of marketing, measuring the effectiveness of advertising campaigns is crucial for businesses seeking to optimize their investment. One of the most valuable tools in this process is a brand lift study. But what is a brand lift study, and how can it benefit your marketing strategy? In this article, we will…

In the world of market research, understanding consumer behaviors and preferences is vital. When designing surveys, particularly those employing complex logic, it’s essential to ensure that they function correctly and yield meaningful insights. This is where a pilot test becomes invaluable. In this article, we will explore when to use a pilot test for complex…

Qualitative data coding is a vital process in qualitative research that helps organize, interpret, and analyze non-numeric data. This technique involves assigning labels or “codes” to text data derived from interviews, open-ended survey responses, focus groups, or other forms of qualitative input. By categorizing this data, researchers can identify patterns, themes, and insights that inform…

Last-mile delivery is a critical phase in the logistics chain, often influencing customer satisfaction and operational efficiency. As e-commerce continues to grow, companies increasingly look for methods to enhance their last-mile delivery operations. One of the most powerful tools at their disposal is geospatial data. This article explores how to use geospatial data to optimize…

In the fast-paced landscape of modern marketing, understanding consumer behavior is paramount. Real-time feedback systems offer a dynamic solution for businesses seeking to stay ahead. These systems enable brands to capture and analyze consumer responses immediately, facilitating informed decision-making that aligns with current market trends. What Are Real-Time Feedback Systems? Real-time feedback systems are technologies…

In today’s competitive marketplace, understanding the nuances of consumer behavior is crucial for effective marketing strategies. Purchase occasion analysis plays a vital role in revealing the triggers that lead consumers to make buying decisions. At Luth Research, we leverage our state-of-the-art tools and methodologies to provide comprehensive insights on purchase occasions, guiding brands to connect…

In today’s dynamic business environment, understanding your competition is critical for maintaining a competitive edge. A Competitive Reaction Analysis for pricing serves as an essential tool, allowing businesses to adjust their pricing strategy effectively in response to market changes. This article explores the reasons why conducting such an analysis is vital for informed decision-making and…