February 2026

In today’s competitive landscape, understanding the voice of the customer (VoC) has never been more critical for businesses. Simply put, VoC tech refers to the technologies and methodologies that capture, analyze, and interpret customer feedback and sentiments. This article delves into the nuances of VoC tech and how Luth Research’s innovative solutions can empower your…

Understanding brand salience is crucial for marketers aiming to enhance brand visibility and resonate with consumers. But which research methodology best measures brand salience? In this article, we explore various methodologies, their effectiveness, and how Luth Research can guide brands in measuring salience accurately through innovative solutions. What is Brand Salience? Brand salience refers to…

As organizations expand their digital footprint, the need to adhere to global data privacy laws becomes more critical. Automation of compliance audits not only streamlines this process but also enhances accuracy and reliability. In this article, we will explore how to automate compliance audits for global data privacy laws and discuss the transformative role of…

Understanding your audience is essential in today’s competitive market, and one of the most effective tools for achieving this is a customer persona profile. But what is a customer persona profile, and how can it benefit your business? This article delves into the concept, its importance, and how to create one to enhance your marketing…

In today’s rapidly evolving digital landscape, understanding consumer behavior, especially within the “silver economy,” is essential for brands seeking to effectively engage with older demographics. The silver economy refers to the growing market segment of individuals aged 50 and above, who are increasingly active online. In this article, we will explore where the silver economy…

In today’s competitive online marketplace, understanding user experience (UX) is paramount for e-commerce success. One effective tool to enhance UX insights is the scroll map. But when should e-commerce businesses consider using a scroll map for their UX evaluation? This article will explore the optimal scenarios for utilizing scroll maps and the benefits they offer….

As competition intensifies across various industries, understanding customer behaviors becomes critical for retention strategies. One key question that arises is: Can customer churn be predicted by analyzing login frequency patterns? This inquiry addresses the essential relationship between user engagement metrics—like login frequency—and customer loyalty. In this article, we explore how login patterns can serve as…

Sampling methods play a pivotal role in research, impacting the reliability and validity of findings. When conducting studies, one of the paramount concerns researchers face is selection bias—a systematic error that can skew results. This article explores which sampling method reduces selection bias the most, providing insights into effective research strategies. Understanding Selection Bias Selection…

As technology evolves at an unprecedented pace, the retail landscape is continually transformed. One of the most significant advancements is the rise of voice-activated commerce. With the increasing prevalence of smart speakers and virtual assistants, a question arises: will voice-activated commerce become the primary shopping method? This article explores the current state of voice-activated technology,…

Cross-selling is a powerful strategy that can significantly increase revenue and improve customer relationships. However, understanding exactly where the highest potential for cross-selling lies is crucial for maximizing its effectiveness. In this article, we will delve into the key areas where businesses can identify opportunities for cross-selling, utilizing data-driven insights and innovative methodologies to enhance…