February 17, 2026

As marketers strive to understand and engage the next generation of consumers—Generation Alpha—an essential question arises: can market research identify the best way to reach Gen Alpha? This innovative cohort, born from 2010 onward, is already shaping trends and influencing purchases, making it crucial for brands to utilize effective market research methodologies. With the right…

In the competitive landscape of business today, organizations must adopt innovative strategies to enhance their performance and achieve their sales targets. One of these strategies is the use of predictive modeling. But can a business effectively use predictive modeling to set sales quotas? The answer is a resounding yes. Predictive modeling leverages historical data and…

In the realm of B2B marketing, understanding customer intent is pivotal for crafting effective marketing strategies. One increasingly important aspect is identifying high-intent B2B keywords that don’t appear in traditional volume tools. These keywords can lead to greater conversion rates, strengthened customer relationships, and more impactful marketing campaigns. Understanding High-Intent Keywords in B2B High-intent keywords…