January 24, 2026

In the world of market research, effective data collection is crucial for understanding consumer behavior and making informed business decisions. When it comes to gathering valuable insights, utilizing robust survey software for research becomes essential. Luth Research, a leader in market research and digital measurement, provides innovative solutions that enhance survey deployment and data accuracy,…

Measuring customer satisfaction is paramount for any business looking to enhance its performance and foster loyalty. Customer satisfaction metrics provide businesses with critical insights into their customers’ experiences and perceptions. This article will explore the significance, types, and applications of these metrics, empowering you to leverage them effectively. What Are Customer Satisfaction Metrics? Customer satisfaction…

In today’s rapidly evolving marketplace, understanding consumer behavior and identifying gaps in the market is crucial for businesses aiming to thrive. One of the most effective methods to achieve this is through market research. But can market research uncover unmet needs? The answer is a resounding yes. By employing sophisticated techniques, businesses can glean valuable…

Niche market studies are crucial for businesses aiming to thrive within specific segments. Understanding when to conduct these studies can significantly influence product development, marketing strategies, and overall business success. This article explores the optimal moments when businesses should invest in niche market studies, detailing their benefits and importance. Understanding Niche Market Studies Niche market…

In today’s dynamic business landscape, the question of whether market research can reduce business risk is increasingly relevant. Companies often face uncertain outcomes when launching new products, entering new markets, or adjusting their strategies. Understanding consumer behavior and market dynamics through comprehensive research can provide valuable insights that significantly lower risk levels. The Importance of…

Understanding consumer behavior is crucial for businesses seeking to improve their products and marketing strategies. Psychographic consumer research offers a powerful lens to explore the attitudes, values, interests, and lifestyles of consumers, enabling brands to tailor their messaging more effectively. By leveraging psychographic insights, companies can create deeper connections with their target audiences. What is…

Understanding your market potential is crucial for strategic planning and growth. One key concept that plays a vital role in this area is TAM, or Total Addressable Market. Knowing what TAM is can help businesses of all sizes and sectors make informed decisions about their products, marketing strategies, and potential financial success. Defining Total Addressable…

In today’s digital landscape, businesses and researchers increasingly seek innovative methods to collect data and insights from consumers. One question that often arises is, can you run surveys on social media? The short answer is yes, and utilizing social media for surveys can be a powerful strategy to gather valuable feedback and understand audience sentiments…

In today’s highly competitive market, understanding why customers stay loyal to a brand is crucial for sustainable growth. Retention research plays an integral role in providing insights that help businesses enhance customer loyalty and reduce churn. This article explores the significance of retention research, illuminating its benefits and methodologies. Understanding Retention Research Retention research delves…

Achieving a strong product-market fit is crucial for any business striving for success in today’s competitive landscape. Product-market fit research helps organizations understand and validate whether their products effectively meet the needs of their intended audience. At Luth Research, we specialize in using advanced methodologies to explore and quantify these insights, empowering companies to make…