January 9, 2026

Secondary market research plays a crucial role in understanding consumer behavior, market trends, and competitive landscapes. But when should businesses specifically consider utilizing secondary market research? This article explores the utility of this method within various contexts, benefits, and how it complements other research approaches emphasizing its value in informed decision-making. Understanding Secondary Market Research…

In today’s fast-paced digital landscape, understanding how consumers interact with products within their own environments is crucial for brands aiming to succeed. An in-home usage trial (IHUT) allows businesses to capture genuine consumer interactions with their products in the settings where they are naturally used. At Luth Research, we leverage cutting-edge technology to provide unparalleled…

Understanding customer preferences is essential for businesses seeking to enhance their products and services. By gaining insights into what customers desire, companies can tailor their offerings, improve satisfaction, and ultimately drive growth. This article explores the various types of surveys that effectively reveal customer preferences and how these insights can be invaluable for businesses. The…

Understanding customer behavior and preferences is critical for any business seeking to thrive in today’s competitive landscape. B2B customer research plays a pivotal role in this understanding, enabling organizations to refine their strategies, improve products and services, and ultimately drive business growth. The Importance of B2B Customer Research B2B (Business-to-Business) customer research refers to the…

In today’s fast-paced business environment, understanding your market is more crucial than ever. Custom market research not only provides critical insights tailored to your unique needs but also empowers businesses to make informed decisions. Luth Research specializes in providing comprehensive, data-driven solutions that cater to the specific demands of your organization, ensuring that you have…

Pricing strategies play a crucial role in determining a business’s profitability and market positioning. Understanding why analyze pricing strategies is pivotal for companies looking to enhance their competitive edge, maximize sales, and foster sustainable growth. This article explores the importance of analyzing pricing strategies, how they impact business outcomes, and essential methods for conducting effective…