Steve Montgomery

In today’s competitive marketplace, understanding your brand’s position is crucial for strategic decision-making. One key metric to consider is the share of voice (SOV). But why track share of voice in a competitive market? This article delves into the importance of SOV and how it can influence your marketing strategies. What is Share of Voice?…

In today’s fast-paced digital landscape, advanced brand tracking has become an essential tool for marketers striving to maintain a competitive edge. As brands navigate an ever-evolving marketplace, understanding consumer perception, behavior, and brand health is paramount. Luth Research utilizes state-of-the-art methodologies to offer comprehensive insights into brand performance, enabling businesses to make informed strategic decisions….

In the realm of market research, depth interviews stand out as a powerful qualitative tool, especially for understanding the insights necessary for executive decision-making. This article explores how to use depth interviews for executives effectively, ensuring that these conversations yield actionable insights that can propel organizations forward. Understanding Depth Interviews What Are Depth Interviews? Depth…

Customer journey mapping is a vital strategy for brands seeking to understand their consumer’s experiences and optimize interactions at every touchpoint. By visualizing the journey customers take from awareness to purchase, businesses can uncover invaluable insights that lead to enhanced customer satisfaction, increased retention, and ultimately, improved revenue. This article will explore the numerous benefits…

In the fast-paced realm of digital marketing, video ads have emerged as a powerful tool for brand communication and consumer engagement. However, the effectiveness of these ads often hinges on their length. The question arises: can market research determine the optimal length of a video ad? Here, we explore the pivotal role of market research…

Urban farming is rapidly gaining attention as a viable solution to food insecurity, sustainability challenges, and urbanization issues. The integration of technology in urban agriculture presents opportunities for enhanced productivity, efficiency, and community engagement. But how can demographic data play a pivotal role in predicting the rise of urban farming technology? This article explores the…

Surveys are a vital tool for gathering insights about consumer behavior and opinions. However, the success of a survey largely hinges on its completion rate. Understanding when a survey completion rate is considered poor can help researchers take corrective actions and enhance the effectiveness of their survey methodologies. Defining Survey Completion Rate The survey completion…

Understanding market shifts is crucial for businesses aiming to stay competitive. However, the question remains: who should be the first to know about a market shift? By identifying the right stakeholders, companies can leverage changes in consumer behavior, preferences, and market dynamics effectively. Identifying Key Stakeholders When a market shift occurs, several groups within an…

Sustainable living has become a focal point for many organizations looking to better understand consumer behavior. Conducting a focus group on sustainable living can provide invaluable insights into how individuals perceive sustainability and its impact on their choices. This article outlines the essential steps to effectively conduct a focus group that explores sustainable living, supported…

In today’s competitive marketplace, understanding consumer behavior has never been more crucial. Neuro-marketing applications employ cutting-edge neuroscience techniques to uncover insights into how consumers think, feel, and react to marketing stimuli. This innovative approach can transform how brands tailor their strategies to engage and convert potential customers effectively. The Basics of Neuro-Marketing Neuro-marketing merges psychology,…