Sean McKenna

Survey research is a cornerstone of data collection in various fields, including marketing, social sciences, and public opinion research. As organizations seek effective ways to understand consumer sentiments and behaviors, the question arises: what is the best survey research method? In this article, we will explore various survey research methods, their features, and their benefits,…

In an era saturated with data, understanding consumer behavior has never been more critical. Packaged market research emerges as an essential tool for businesses aiming to harness actionable insights without the burden of extensive in-house research projects. With methodologies that streamline data collection and analysis, Luth Research stands ready to support brands in navigating this…

Market research methodology plays a crucial role in guiding businesses toward informed decision-making and strategic planning. By utilizing various research techniques, companies can gain deeper insights into consumer behavior, market trends, and competitive dynamics. At Luth Research, we specialize in delivering comprehensive market research solutions tailored to meet diverse business needs. What is Market Research…

In today’s fast-paced digital landscape, understanding consumer behavior has never been more crucial. With an increasing number of people accessing the internet through their smartphones, businesses must adapt their research methods accordingly. One effective approach is implementing mobile surveys. This article explores why use mobile surveys, revealing their key benefits and how they can enhance…

In today’s interconnected world, a cross-border market study is essential for businesses seeking to expand their reach beyond domestic markets. By understanding the nuances of international consumer behavior, companies can tailor their strategies to maximize success in foreign markets. What is a Cross-Border Market Study? A cross-border market study involves researching consumer preferences, market trends,…

In today’s dynamic business environment, a well-crafted market research strategy is essential for organizations aiming to understand their target market, optimize products, and drive growth. Luth Research specializes in providing insights that enhance decision-making through advanced tracking technologies and survey methodologies. Understanding Market Research Strategy A market research strategy involves the systematic collection, analysis, and…

In today’s fast-paced business landscape, understanding market dynamics is crucial for sustained success. Regular market analysis allows companies to grasp the evolving trends, consumer behaviors, and competitive shifts that affect their operations and strategic decisions. In this article, we will explore the important reasons to conduct market analysis regularly and how it contributes to informed…

In today’s fast-paced digital landscape, businesses continuously seek innovative methods to gain insights into consumer behavior and market trends. One emerging question that many industry professionals are grappling with is: can social data feed market analysis? The answer lies in understanding how social data analytics can enhance various aspects of market analysis, including consumer insights,…

Open-ended questions are a powerful tool in market research, providing respondents the freedom to express their thoughts, feelings, and insights. However, researchers often face the challenge of analyzing these qualitative responses systematically. This article explores how open-ended questions can be effectively analyzed, delves into their significance, and outlines the analytical methods available. Understanding Open-Ended Questions…

In today’s competitive landscape, launching a product without a thorough understanding of its market can lead to failure. A product market study plays a crucial role in identifying market needs, consumer preferences, and competition, thereby helping businesses make informed decisions. What is a Product Market Study? A product market study is a comprehensive analysis that…