Sean McKenna

In the dynamic world of marketing, understanding your company’s strengths, weaknesses, opportunities, and threats (SWOT) is critical to crafting successful strategies. The SWOT analysis in marketing serves as a strategic tool that helps marketers assess internal and external factors impacting their business, ultimately leading to informed decision-making and enhanced marketing effectiveness. What is SWOT Analysis?…

Understanding customer satisfaction is paramount to the success of any business. Customer satisfaction research allows organizations to comprehend their consumers’ experiences, feelings, and expectations, adapting their strategies accordingly. At Luth Research, we specialize in leveraging advanced methodologies to provide actionable insights that drive business growth and customer loyalty. The Importance of Customer Satisfaction Research Customer…

Understanding the lifecycle of your customer’s interactions with your brand is vital for enhancing their experience and driving business success. Customer journey maps are powerful tools that visualize the steps your customers take from initial awareness to final purchase and beyond. But when to review customer journey maps? This article explores the key scenarios in…

Target market research is essential for businesses seeking to understand their customers and craft effective strategies. By leveraging well-structured research methods, organizations can gain invaluable insights that inform product development, marketing strategies, and customer engagement efforts. Understanding Target Market Research Target market research involves identifying and analyzing the characteristics, behaviors, and preferences of a defined…

In today’s competitive landscape, understanding market performance tracking is essential for brands aiming to enhance their marketing strategies and drive sales. Market performance tracking involves the rigorous analysis of marketing metrics, consumer behavior, and campaign effectiveness, allowing businesses to make data-driven decisions that bolster their overall performance. What is Market Performance Tracking? Market performance tracking…

Market research surveys serve as vital tools for gathering insights, understanding consumer behavior, and making data-driven decisions. However, the effectiveness of these surveys can greatly vary based on timing, methodology, and target audience. In this article, we will explore the factors that determine when market research surveys are most effective and how organizations can optimize…