Sean McKenna

In the global marketplace, brand names play a critical role in consumer perception and engagement. Understanding which brand names resonate internationally is essential for businesses seeking to expand their reach. This article delves into the factors influencing brand name appeal across different cultures and technologies to identify which brand names tested best for international appeal….

As the landscape of market research evolves, immersive consumer research emerges as a pivotal approach to uncovering deep insights into consumer behavior. In a world where traditional methods may fall short, businesses must leverage innovative techniques that provide a comprehensive understanding of their audiences. Luth Research stands at the forefront of this evolution, offering researchers…

The debate surrounding minimum wage increases often positions market research as a crucial tool for understanding potential impacts on various sectors, particularly retail. But can market research predict the impact of a minimum wage increase on retail effectively? By utilizing the right methodologies and data analysis techniques, businesses can anticipate changes and make informed decisions…

As we move deeper into 2026, the landscape of secondary data is evolving rapidly. Understanding which types of secondary data are the most “stale” in 2026 can help marketers and researchers navigate data-driven decisions more effectively. Here, we’ll explore the types of secondary data that lose relevance over time and how to identify sources that…

In today’s data-driven world, measuring emotional responses is crucial for brands seeking to understand consumer sentiment and optimize their marketing strategies. One effective tool in this regard is the Likert scale, which can provide nuanced insights into emotional intensity. This article explores why using a Likert scale for emotional intensity is a sound choice for…

In an ever-evolving digital landscape, businesses increasingly rely on real-time data to inform decisions. While this immediacy can offer valuable insights, it often diverts attention from long-term strategic planning. Understanding why real-time data can be a distraction for long-term strategies is essential for organizations aiming to foster sustainable growth. The Allure of Real-Time Data Instant…

The landscape of Business-to-Business (B2B) marketing is evolving rapidly, and by 2026, the demand for personalized demo videos will have reached new heights. Understanding why do B2B buyers want personalized demo videos in 2026 is essential for organizations aiming to engage their audience effectively. Personalized content not only enhances customer engagement but also impacts purchasing…

Brand perception surveys are essential tools for understanding how consumers view your brand. These surveys provide actionable insights by capturing consumer opinions, feelings, and attitudes toward your brand, helping you make informed business decisions. Understanding Brand Perception Brand perception refers to the way consumers perceive your brand based on their experiences and interactions. It encompasses…

In the world of data analysis, understanding the concept of standard deviation in data is essential for effectively interpreting statistical results. Standard deviation quantifies how much data points deviate from the mean, providing insights into the variability and consistency of a dataset. This article will delve into the significance of standard deviation, its calculation, and…

In the landscape of consumer behavior, understanding why cognitive dissonance is common in high-ticket purchases is vital for brands aiming to optimize their marketing strategies. Cognitive dissonance refers to the mental discomfort experienced when a person holds two conflicting beliefs or when their behavior contradicts their beliefs. High-ticket purchases—usually items with significant financial implications—tend to…