Sean Miller

Market research is a critical component of any successful business strategy. Understanding customer needs, market dynamics, and the competitive landscape can drive informed decision-making. The question arises: when is the best time to conduct market research? The timing of research can greatly influence the insights gained and their applicability to strategically important decisions. Understanding the…

In today’s fast-paced business environment, an in-depth industry analysis is critical for organizations aiming to navigate market complexities and identify growth opportunities. Luth Research harnesses cutting-edge data and analytics to provide comprehensive insights, empowering businesses to make informed strategic decisions. Understanding Industry Analysis Industry analysis involves evaluating the competitive environment, market trends, and external factors…

Understanding consumer shopping patterns is more crucial than ever for businesses striving to enhance their market performance. A shopping pattern study provides essential insights that help brands tailor their offerings, improve customer experience, and optimize marketing strategies. At Luth Research, we specialize in providing comprehensive market research solutions that delve into consumer behavior across multiple…

Understanding how to mitigate survey response bias is essential for obtaining accurate and reliable data. As organizations increasingly rely on survey research, comprehending the factors that reduce survey response bias can enhance the validity of insights gained. Luth Research, a leader in behavioral measurement and digital research solutions, leverages extensive expertise to address this critical…

In today’s competitive landscape, conducting a thorough industry study is crucial for businesses aiming to navigate market dynamics and uncover growth opportunities. Luth Research specializes in delivering comprehensive insights that empower companies to make informed decisions through strategic market research and digital measurement solutions. Understanding Industry Studies An industry study refers to a systematic analysis…

Feasibility studies play a critical role in business decision-making, particularly in identifying potential pitfalls and opportunities before significant investments are made. The primary question many organizations face is: Can feasibility studies prevent loss? The answer is a resounding yes — when conducted effectively, these studies can mitigate risks and foster strategic decision-making. Understanding Feasibility Studies…

Surveys are a fundamental tool in market research, enabling organizations to gather valuable insights and data about consumer preferences, behaviors, and attitudes. One critical aspect that determines the reliability and validity of survey findings is sample size. Understanding why sample size is important in survey research can significantly impact the quality of insights derived from…

Customer Relationship Management (CRM) systems have become essential tools for businesses seeking to understand their customers better. But what does CRM data tell us about customers? This article explores the insights gained from CRM data, its impact on customer engagement, and how businesses can leverage this information to enhance their strategies. Understanding CRM Data CRM…

Understanding customer feedback is crucial for any business aiming to succeed in today’s competitive market. A Voice of Customer (VoC) program is a structured approach to collect, analyze, and act on customer feedback. By implementing such a program, organizations can enhance customer satisfaction, drive loyalty, and foster growth. This article will delve into the nuances…

In today’s fast-paced business environment, real-time market research is revolutionizing how brands understand consumer behavior. By utilizing cutting-edge technology, companies can collect and analyze data instantaneously, allowing them to make informed decisions that drive growth and success. What is Real-Time Market Research? Real-time market research refers to the process of gathering and analyzing data as…