Sean Miller

In today’s competitive market, understanding your customers is crucial. One effective method to achieve this understanding is through a research-based customer archetype. This approach allows businesses to connect deeply with their target audience by defining and analyzing distinct customer segments based on real data rather than assumptions. In this article, we explore why use a…

In an increasingly competitive marketplace, understanding consumer behavior is paramount for brand success. A research-based branding plan not only equips companies with actionable insights but also creates a solid foundation that aligns with consumer needs. This article explores the critical reasons for implementing a research-based branding strategy and outlines how Luth Research can support organizations…

In today’s dynamic digital landscape, understanding consumer behavior is paramount for effective marketing strategies. One powerful method to enhance your sales funnel is through automated lead scoring based on search intent modifiers. This approach can significantly improve how marketing and sales teams prioritize leads and allocate resources. Let’s delve into when it is appropriate to…

In today’s fast-paced business environment, the ability to convey complex data effectively can set a leader apart. Many executives find analyzing raw data an overwhelming task, which can lead to critical insights being overlooked. This is where storytelling comes into play. Understanding how to use storytelling to present complex data to executives can transform the…

Cross-market comparative studies are integral to understanding the diverse consumer behaviors and market dynamics within the European Union (EU). With its unique array of cultures, languages, and economic systems, the EU presents a complex environment where businesses can benefit significantly from structured comparative research. This article explores why conducting a cross-market comparative study for the…

As marketers strive to understand and engage the next generation of consumers—Generation Alpha—an essential question arises: can market research identify the best way to reach Gen Alpha? This innovative cohort, born from 2010 onward, is already shaping trends and influencing purchases, making it crucial for brands to utilize effective market research methodologies. With the right…

In recent years, artificial intelligence (AI) has transformed various sectors, from healthcare to marketing. Central to the effectiveness of AI systems is the data used in their training. One of the most critical aspects of this data is its diversity. This article delves into what diversity requirements exist for AI training data and why they…

Finding a mentor for advanced market research in 2026 can bolster your skills and provide invaluable insights. Whether you are new to the field or an experienced professional, partnering with a mentor can elevate your research capabilities and strategic thinking. This article will guide you on how to find a mentor specifically tailored to advanced…

As consumers become increasingly eco-conscious, the demand for minimalist packaging continues to accelerate. Understanding where this demand is most pronounced can provide brands with crucial insights for product development and marketing strategies. This article explores the regions and demographics driving the trend and how various industries are adapting to minimalist packaging concepts. Understanding Minimalist Packaging…

In today’s competitive retail landscape, understanding the behaviors of high-income households is critical for brands aiming to capture market share. One significant trend is the increasing switch from national brands to private label products. This phenomenon raises an important question: when do high-income households switch to private labels? This article delves into the insights surrounding…