Margie Strickland

The rise of e-commerce has transformed the retail landscape, and one of the most innovative trends is the implementation of Buy Online, Pick Up In Store (BOPIS) strategies. This hybrid shopping model allows customers to purchase items online and pick them up at a physical location, combining the convenience of online shopping with the immediacy…

Performing a situational analysis is a critical step for local businesses seeking to understand their market position, competitive landscape, and opportunities for growth. This comprehensive evaluation not only helps identify strengths and weaknesses, but also reveals external factors that may impact business performance. In this article, we will explore how to perform a situational analysis…

In today’s competitive landscape, achieving personalized marketing is crucial for businesses of all sizes. However, small and medium-sized businesses (SMBs) often grapple with the question: Will micro-segmentation at scale be affordable for SMBs? This article delves into the essentials of micro-segmentation, its benefits, and why it may be a feasible undertaking for SMBs. Understanding Micro-Segmentation…

In today’s data-driven world, the importance of qualitative text analysis cannot be overstated. Researchers, marketers, and businesses are increasingly seeking effective methods to clean and prepare their data for actionable insights. However, many ask, “Where can I find data-cleaning automation for qualitative text?” This article will explore this vital question and guide you towards advanced…

As advertisers seek innovative ways to connect with consumers, retail media has emerged as a primary focus of investment. Understanding why retail media is the fastest-growing ad segment in 2026 involves exploring several key factors, including its impact on consumer behavior, technological advancements, and the evolving landscape of digital marketing. The Rise of Retail Media…

In today’s fast-paced business environment, the success of a new product or service relies heavily on effective concept validation protocols. These systematic procedures help businesses assess whether their innovative ideas align with market needs and consumer preferences. This article explores the importance of concept validation, outlines effective protocols, and highlights how Luth Research can assist…

In the expansive realm of consumer behavior, consumer habit formation plays a pivotal role in shaping purchasing decisions and brand loyalty. By comprehensively understanding how habits are formed, brands can tailor their marketing strategies to better engage and retain customers. This article delves into the process of habit formation, its implications on consumer behavior, and…

In an era dominated by audio content consumption, brands are continually searching for innovative ways to engage their audiences. One of the most compelling methods for achieving this is through podcasts, which offer an immersive platform for deep-dive brand storytelling. Understanding when to use podcasts in your marketing strategy can be pivotal for crafting narratives…

As businesses navigate the increasingly competitive landscape, understanding customer retention becomes vital. One pivotal aspect of this is the churn rate, which indicates the percentage of customers who discontinue services over a certain period. A growing interest in predictive analytics has led many to explore whether churn rate can be predicted by monitoring support tickets….

In the digital age, businesses are continuously seeking innovative methods to optimize their online presence and enhance website conversion rates. One emerging solution that holds promise is eye-tracking technology. By analyzing how users interact visually with a website, eye-tracking offers invaluable insights into user behavior and preferences. This article explores the question: can eye-tracking technology…